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October 3, 2015

RATINGS: DAYS Up Slightly While All Other Soaps Down!


The ratings are out for the week of September 21st though the 25th, and overall it was not a good week for your favorite daytime dramas.   The Young and the Restlesss lost -115,000 viewers bringing it to an average total viewer count of 4,399,000.  In addition, it had also tied itself again for an all-time low in the women 18-49 demo ratings share.

General Hospital did not have a good week, either. The ABC soap lost – 142,000 viewers, the most of any daytime drama series.   The series brought in 2,593,000  total viewers for the ratings week.

Meanwhile, The Bold and the Beautiful also struggled.  The series tied an all-time low in the womens 18-49 demo and 18-34 ratings share.

However, NBC’s Days of our Lives which is heading shortly into its 50th anniversary month in November, and continuing to bring back fan favorites, while adding potential new ones (A Martinez, Sal Stowers, etc), was up in the total ratings picture.  DAYS added +25,000 viewers for the week bringing its total average tally to 2,410,000.   The series also the only soap to be in the plus column in key demo categories: women 18-49 and 25-54.   View the entire ratings picture courtesy of SON here.

Noe, it’s time for you to be our Soap Opera Programming Executive Armchair Quarterback:  If you were in charge of your favorite soap, how would you assess what’s working?  What do you think isn’t?  What constructive changes would you make?  Is DAYS delivering and meeting your expectations and more as it turns 50? Are the other soaps disappointing you … or, are they as exciting as ever?  Share your thoughts in the comment section below!

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