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February 8, 2016

RATINGS: GH and B&B Show Gains In 18-49 Demo, But All Soaps Slip In Total Viewers

Courtesy/ABC

The ratings are out for the last week of January (25-29).  And overall, the four networks soaps slipped in total viewers with The Young and the Restless and Days of our Lives losing the most. However, both are still well ahead of pace at where they were last year at this time.

The interesting news comes in the key womens 18-49 demo where General Hospital gained the most viewers for the week with +49,000, making it the highest amount of viewers in that category for the head writing regime of Jean Passanante and Shelly Altman.

The regime also scored a high for the 18-49  ratings share, and GH was the only one of the four network daytime dramas to show an increase in viewers in the womens 25-54 demo.  As compared to the other three soaps for the ratings week, GH lost the least total viewers.

Additionally, The Bold and the Beautiful also showed gains in the 18-49 demo with +19,000.  You can view the entire ratings picture via SON here. Read more >

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