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February 11, 2016

NBC Makes It Official, Announces Days of our Lives Renewal: “We Couldn’t Be More Excited To Bring Its Fans New Stories For The 51st Season”

Courtesy/NBC

Following Thurday afternoon’s breaking news that Days of our Lives got its renewal pick-up by NBC, the peacock network made it official with their press release heralding that the beloved daytime drama series will live to see another day,and  continue into the 2016-2017 television season, and they could not be prouder and happier.

Jennifer Salke, President, NBC Entertainment made the announcement and said in a statement, “NBC is incredibly proud of the legacy of Days of our Lives and we couldn’t be more excited to brings its fans new stories for the 51st season. In a business where having a show remain on the air for two seasons is considered a success, what DAYS has achieved is extraordinary.”

In addition, the sub-header for the official release said “The Tales From Salem Will Continue as Beloved Series Earns Pickup Following Recent Ratings Surge.”   So far this season, DAYS is averaging a 0.90 rating, 6 share in women 18-49 and 2.901 million viewers overall in ‘most current’ ratings from Nielsen Media Research. Through the first five weeks of the current quarter, DAYS has grown to a 0.93 rating, 6 share in women 18-49, up +6% versus its 0.88 for the same period last year, and 2.993 million viewers overall, up +15% versus its 2.601 million for the same weeks last year.

NBC also noted:  “The success of the series derives from its consistent commitment to excellence in writing and storytelling — supported by a diverse ensemble of performers — and its uncanny knack for anticipating viewer interests. With its mix of classic genre traditions and groundbreaking narratives reflecting modern life, Days of our Lives remains a perennial favorite among viewers of all ages.  Days of our Lives is set in the fictitious Midwestern town of Salem. The core families are the Bradys, Hortons and DiMeras, and the multi-layered storylines involve elements of romance, adventure, mystery, comedy and drama. Read more >

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