Michael Fairman On-Air On-Soaps is a unique online website dedicated to covering the world of daytime soap operas that was launched in June of 2008. This site offers unique video, audio, and written content that enables the millions of soap viewers to get up close and personal with their favorite soap stars.  In addition with daily and weekly news content, soap storyline updates & previews, an online community and viral marketing initiative, MF On-Air On-Soaps offers the advertiser opportunities to grab the large soap demographic.

As typical with the known soap audience, 88% of this sites’ vistors are women in the key demographic of 18-49 and also women 50+.  The average income is near 60K and On-Air On-Soaps has a fairly affluent demographic, and also has a loyal core male following.

A recent ratings week of the soaps(see below) shows that the audience is in the millions, and these numbers do not reflect viewing soaps via the Internet & Tivo.

Week of October 26th-October 30th (source

Total Viewers

  1. Y&R 5,002,000
  2. B&B 3,277,000
  3. DAYS 2,959,000
  4. GH 2,728,000
  5. AMC 2,722,000
  6. OLTL 2,520,000
  7. ATWT 2,507,000

This site can offer custom integration, video ads, and sponsored product placement. Currently the site has three standard size banners on the homepage as part of the sites design.  They are:

  • Full Banner (468 x 60 pixel) – homepage
  • Medium Rectangle (300 x 250 pixel) – homepage
  • Skyscraper (120 x 600 pixel) – homepage & most interior pages

See Ad Specification for acceptable deliverables to MF On-Air On-Soaps for posting.

Through Michael Fairman On-Air On-Soaps contacts, many strategic partnerships can be available with other online, network, and celebrity properties.

For further information on rates or if are interested in sponsorship opportunities please contact us at