While Brian Frons, the President of ABC Daytime joked that he “pre-entered the witness protection program prior to today’s events”, the decision maker who just made daytime history by “killing” One Life to Live and All My Children in the same day, spoke exclusively to Deadline.com on his why the decision to ax both soaps at this time. Here are a few excerpts!
Frons stated to journalist, Nellie Andreeva: “A year ago, we started to look at our projections where the ratings for the soaps would go,” he said. When those projections came in pretty discouraging, the network began to aggressively develop replacement shows, 15 of them. Four of the 15 were picked up to pilot: The Chew, The Revolution and two others, a talk show and a dating show. Originally, the idea was to cancel only one daytime drama. But “the way the ratings developed and the pilots turned out, the ratings developed negatively and pilots developed positively, so we decided to make a bigger shift. The call to go ahead with canceling a daytime soap was made a couple of weeks ago, while the final decision to axe both AMC and OLTL was made within the past week. I wanted to do shows that were unusual for daytime. What’s happening now is people are looking for information to make their lives better, they’re obsessed about what they eat and they’re obsessed with weight. It probably doesn’t hurt that the new shows are also much cheaper to produce than the two soaps they are replacing.”
Apparently, Frons informed Deadline.com, that there was a brief discussion about a year ago to combine the two soaps into one, bringing together some of the best characters from both series, but that did not occur. Now with GH soon to be the only ABC soap, don’t expect AMC’s Erica Kane to come into GH. Frons noted, “It’s hard to envision Erica anywhere else but Pine Valley.”
So what do you think about Frons’ rationale for replacing OLTL and AMC? Let us know!