This morning at the TCA (Television Critics Association) Winter Press Tour, it was the first day of sessions from the Disney/ABC Entertainment Group to promote their shows and reveal some upcoming programming agendas, as well as talk about the hits and misses of the season, and where things stand with current series on the network.
To kick things off, Paul Lee, President ABC Entertainment Group, addressed the press. When discussing the success and future of the network’s primetime soaps, Lee gave kudos to daytime’s General Hospital! According to a tweet from Sara Bibel of Deep Soap, Lee stated, “I’m thrilled to see
#GeneralHospital rocking and rolling in the afternoon.”
In addition, according to HitFlix, Lee went on to say that primetime soaps are back citing: “Soaps is one of the great genres. I think we do soap operas particular well.” Lee also made an observation that Latinas love soaps and bring that demo to ABC.
When discussing the ratings for its freshmen primetime soap Nashville, Lee revealed the network needs to bring in the younger demo to help propel it forward in the ratings: “Its a big show in 18-34. For 18-49, there may be a barrier to entry. Our strategy in going forward (with ‘Nashville’) is we have the young trendsetters using multiple platforms. That will help to bring an older audience in. We think we can do better.”
Revenge was also a topic of conversation, and according to TV Line, Lee touted the series ratings performance but conceded that the storytelling got a bit too “big” in Season 2. “I know (series creator) Mike Kelley is excited about focusing on our lead characters and their emotional journey,” related Lee.