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8 September 12th, 2012 After Two Days: Katie Strong, Steve Harvey Solid, Ricki Lake Perked Up, Probst Falling Fast!

The overnights for the first two days of the new line-up of daytime talks shows has come in. And now via TV Media Insights, while the first two days may not spell the actual path these shows will take and if they will succeed or fail,  there are a few pieces of information and good data to glean from it!

So here we go: “Using the two key benchmarks – lead-in and year-ago time period average – Katie Couric from Disney-ABC remains the top-rated and Steve Harvey continues to impress. Ricki Lake from Twentieth Television perked up among women 25-54, but Jeff Probst from CBS Television Distribution nosedived from its already lackluster opening levels.  Based on the weighted household averages from Nielsen (primary telecasts only), Katie averaged a 2.3 rating/7 share in the overnights on Tuesday (in 52 markets), which dipped by 18 percent from the 2.8/ 8 for its debut on Monday. The lead-in was a 2.4/ 8 and the year-ago time period average was identical at a 2.3/ 7 (and Katie outdelivered No. 2 Steve Harvey by 64 percent). But results among women 25-54 (1.0/ 6) did, however, dip by 23 percent from both benchmarks.

Steve Harvey remains right on par with its week one performance, with the 1.4/ 4 in households yesterday (based on 55 markets) up by 27 percent from the lead-in (1.1/ 4) and 40 percent from the year-ago time period average (1.0/ 3). Results among women 25-54 (0.9/ 3) also increased by double-digit percentages from the two benchmarks, and Harvey outdelivered Katie in women 25-54 in five of the top 10 markets (including a 1.1/ 7 in New York vs. a 0.8/ 5 for Katie). Get used to Steve Harvey — he is here to stay.

Ricki Lake (in 54 markets), which was still not available in about 40 percent of homes in the New York DMA because of a retrans dispute between Cablevision and Tribune, dropped from a 0.8/ 2 (and not a 0.6/ 2 as reported yesterday) to a 0.7/ 2 out of a 1.0/ 3. The year-ago time period was a 1.1/ 3. So there is erosion aplenty. But results among women 25-54 grew from a 0.4/ 2 to a 0.5/ 3, which was equal to both the lead-in and year-ago time period averages.

Last, and very least, was Jeff Probst which dropped 30 percent in households from a 1.0/ 3 on Monday to a 0.7/ 2 on Tuesday (in 51 markets). Comparably, that was off by 42 percent from the lead-in (1.2/ 4) and 36 percent from the Sept. 2011 time period (1.1/ 3), with erosion among women 25-54 at a significant 43 percent (0.7/ 4 to 0.4/ 2).”

We will bring you the two day totals for General Hospital later today, which moved in to its new timeslot with an impressive 2.5/8 in households on Monday.  So have you checked out any of the daytime talkers and compared them? Let us know!

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  1. Brian says:

    No, have not checked them out, nor will I ever. It’s GH (and OLTL if it ever comes back) for me and nothing else.

    And if we lose GH, then daytime tv will have lost another viewer.

    Reply

  2. Hilary says:

    I have watched Probst, and IMO, there is alot of potential. I like his style, he’s a good talk show host. But this show was not marketed well, it should have had bigger promos over the summer. And as for the show itself, again, it’s got potential, but they do WAY TOO MUCH in one episode. Three stories, and three little fun things. That’s too much, it really is. I hope they re-evaluate and re-tool it and that it has more of a chance, cuz I like Probst, but this show in its current format is not doing it for me.

    Reply

  3. susan M. says:

    It’s just beginner’s luck for Katie….Give her 2 to 3 wks. And her ratings will flop for sure….Viewers will get bored after a while….A short while……Gh is a survivor!!!! GH is ROCKIN & ROLLIN !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Viewers will lose interest in all that talking crap-polla…………………….GH ratings look very promising!!!!!!!!!!!!!!!!!!!! A positive outlook!!!!As I said GH is a survivor!!!!!!!!!!!!!!!!!!!!!!!!!

    Reply

  4. susan M. says:

    Katie’s show will flop & she will be going on her next venture…..And not on daytime programing ….. PLEASE!!!!!!!!!!!!!!!! I have nothing against her personally…I just don’t want another talk show on daytime anymore..In fact no talk shows on daytime…Katie should be on in the morning……………………..Where she has been ………………There is no room for Katie’s talk show on daytime………

    Reply

  5. Scott says:

    nope just gh and have no interest in any of the talk shows. i would prefer all my abc soaps to return.

    Reply

  6. ricardo says:

    I LOVE THE RICKI LAKE SHOW. I THINK RICKI WILL LAST FOR A LONG TIME, KATIE COURIC LOOKS LIKE A HIT. SHE SEEMS COMFORTABLE IN WHAT SHE IS DOING. AS LONG AS GENERAL HOSPITAL IS STILL ON THE AIR. THE RATINGS WILL HOPEFULLY GO HIGHER AND HIGHER. BRING ERKA SLEZAK AS VIKI FOR A VISIT.

    Reply

  7. LynandZoe says:

    Soap fans continue to bash Katie Couric as if she was the one to cancel AMC and OLTL. Get a grip folks because if it wasn’t her show it would be something else as ABC clearly want out of the soap business. I’m not a fan of Katie’s but I don’t have anything against her either. So people can root for her show to fail all they want because no matter what happens, they will NOT be bringing back those two soaps and GH will still most likely get the boot in a year.

    Reply

  8. Jean Mack says:

    I never liked Katie on Today but tuned in for CBS news, still didn’t like her
    and giving one more chance, tuned in to latest, “Katie”. Nothing new there.
    Same-old-same-old. BORING, have never watched a full episode.

    This show will never make it. Okay for a mid-afternoon nap.

    Reply

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