It’s been a heartbreaking and emotional few weeks for Good Morning America co-anchor Robin Roberts, her fans, and loyal viewers to the morning program. Roberts had abruptly left the series in anticipation of an upcoming bone marrow transplant in her battle with the blood disorder myelodysplastic syndrome. Thursday, she told her Twitter followers that she was: “Back home in NYC. Will rest a few days. Doctors orders to put on a lil weight. That’s a first. Transplant now scheduled for next week. Onward.” Roberts had delayed her transplant a week in order to attend the funeral of her 88-year-old mother. Earlier this week, Roberts wrote a heart-tugging post on her mother’s passing: “Today I was supposed to be admitted to the hospital… instead I am here in Mississippi standing proudly with my family as we honor our beloved mother and celebrate her life. When I return to NYC and walk through those hospital doors next week momma will be right there with me.”
A week ago, she left for medical leave a day early in order to be with her dying mother. Roberts rushed from New York to rural Mississippi, which was just starting to clean up after being battered by Hurricane Isaac. But throughout Roberts’s personal turmoil, Good Morning America rose to new heights for the ratings week of August 27-31! In fact, GMA bested The Today Show. Below is the official press release from ABC and the interesting numbers on GMA’s stellar performance!
Good Morning America won the week of August 27, 2012, ranking as the No. 1 morning newscast in both Total Viewers (5.386 million) and Adults 25-54 (1.969 million), according to Nielsen Media Research. GMA outperformed NBC’s Today Show (4.503 million and 1.817 million, respectively) by +883,000 Total Viewers and +152,000 Adults 25-54, scoring its largest margins over Today in more than 18 years in both measures – since w/o 5/16/94 and w/o 8/15/94, respectively.
GMA has ranked No. 1 in Total Viewers for the last 3 weeks and in 8 of the last 10 (trailing an Olympics-fueled Today during the other 2 weeks). GMA has also ranked No. 1 in Adults 25-54 in 3 of the last 7 weeks.
GMA was completely dominant in its victory over Today during the week, not only beating the NBC program in all 5 head-to-head telecasts in both Total Viewers (Mon: +714,000, Tues: +1.018 million, Wed: +728,000, Thurs: +989,000 and Fri: +971,000) and Adults 25-54 (Mon: +39,000, Tues: +153,000, Wed: +155,000, Thurs: +204,000 and Fri: +213,000), but owning the Top 5 telecasts of the week in Total Viewers and Top 4 in Adults 25-54. Furthermore, for the first time in more than 18 years, GMA beat Today in all 5 telecasts in both Nielsen measures – since w/o 8/8/94.
Do you think GMA is the better show than Today Show at this point in time? Have you been following the heartbreaking turn events for Robin Roberts and her ongoing health battle and the loss of her mother? Share your thoughts here!