In response to the statement released this afternoon from Hoover on their facebook page that they are pulling out of advertising on ABC on April 22nd due to the upsetting cancellation of All My Children and One Life to Live, an ABC executive who requested anonymity spoke to TV Guide and offered this counter statement and the network’s point of view.
The ABC exec stated, “Usually advertisers stop advertising when they want to cancel a show, not the other way around. We’ve said that the cancellation of AMC and OLTL was about money and ratings, so [the Hoover boycott] is just counterintuitive. You don’t save something by taking money away.”
So, who is the ABC exec? Do you really think it’s counterintuitive? Or, a true show of support for fans and the soaps and the network just doesn’t want to admit it?