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12 April 18th, 2011 An ABC Exec Responds to Hoover Ad Boycott over AMC & OLTL Cancellation!

Photo Credit: JPI Studios

In response to the statement released this afternoon from Hoover on their facebook page that they are pulling out of advertising on ABC on April 22nd due to the upsetting cancellation of All My Children and One Life to Live, an ABC executive who requested anonymity spoke to TV Guide and offered this counter statement and the network’s point of view.

The ABC exec stated, “Usually advertisers stop advertising when they want to cancel a show, not the other way around. We’ve said that the cancellation of AMC and OLTL was about money and ratings, so [the Hoover boycott] is just counterintuitive. You don’t save something by taking money away.”

So, who is the ABC exec? Do you really think it’s counterintuitive? Or, a true show of support for fans and the soaps and the network just doesn’t want to admit it?

Tags: ABC Exec, All My Children, Cancellation, facebook, Hoover, One Life To Live, tv guide

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1. Jen says:

   April 18, 2011 at 11:09 pm

   Why have a statement about this late on a Monday night unless it WAS making a difference. They are scared and want us to stop because they don’t want to lose money. TOUGH! They messed with the wrong fans!!!!!!

   Reply
2. Lynn Robertson says:

   April 18, 2011 at 11:10 pm

   I am so proud of Hoover!! If there were more like them, these two daytime drama’s could be saved!

   Reply
3. Chris says:

   April 18, 2011 at 11:11 pm

   That means they’re SCARED. If ABC didn’t care they wouldn’t response. They’ve already lost the PR campaign (which will damage new shows) and now they’re losing soap fans. Even if the soaps aren’t saved, it’s hurting ABC.

   I’m writing my letters tonight. It MATTERS and our voice is being heard.

   Reply
4. Silas Kain says:

   April 18, 2011 at 11:15 pm

   Actually, if that ABC “exec” was my employee I would commend that person for a measured, appropriate response from the network point of view. The bottom line is dollars. I know we don’t like it but that’s the way our society has evolved. We want cheap. We want fast. And we don’t give a damn that the rich get rich while the poor get poorer. The position Hoover has taken make them a consumer darling. Positive consumer response to Hoover is encouraged. At the same time fans have to realize that if there is any hope of getting new life for AMC and OLTL it has to begin with a reasoned, rational dialogue with ABC. Let’s face one simple truth. ABC is the landlord. The viewers are the tenants. If we want to buy the condo, we better start acting like rational adults.

   I refuse to concede that it’s over for either show. Yes, it’s over insofar as ABC Daytime. But a new business model is something executives should have been working on 15 years ago. They didn’t. Right now there are many people who are trying to forge a new road ahead. I’m willing to give them the time and breathing room to make gains. We Americans are all about the quick fix and the cheap way out. In this case it won’t happen. If we want new life for AMC and OLTL, we better start showing a little restraint and a heck of a lot of patience. Let’s be Victoria Lords NOT Niki Smiths.

   Reply
5. hkp says:

   April 19, 2011 at 12:00 am

   it would be counterintuitive if the show wasnt already canceled maybe. Thanks for the support Hoover

   Reply
6. Anne says:

   April 19, 2011 at 2:31 am

   What a tool! Keep going ABC I’m sure none of the execs from the companies who paying ad revenue to them have wive’s mothers grandmothers sisters and daughters who watch AMC OLTL and GH…and NONE of them are complaining to said execs about their fave shows being cancelled. Soaps are a legacy that grandmothers, mothers daughter and friends share…This is what you forgot

   Reply
7. ethel says:

   April 19, 2011 at 3:30 am

   abc is scared to death right now………..and i am loving it!!
   go hoover!!!

   Reply
8. CStarr says:

   April 19, 2011 at 4:47 am

   ABC can say what they want, they wouldn’t be trash talking about it if they weren’t upset what Hoover did! I LOVE Hoover’s idea and respect them for their opinion over this situation! Way 2 go Hoover! I’m a fan mainly of OLTL but I’d love for both shows to be picked up by another channel, any other time frame and I would watch! I’m disgusted myself at ABC’s decision going under handed the way they did the cancellations. They did all of the people who were employed at AMC and OLTL terrible!

   Reply
9. Donna says:

   April 19, 2011 at 5:21 am

   I am afraid it’s counterproductive, if it’s being taken away from the AMC OLTL and GH timeslot.

   Reply
10. firestorm says:

    April 19, 2011 at 5:55 am

    I have sent emails to Hoover asking them to continue to advertise on the three soaps only. Wouldn’t that make more of a statement?

    Reply
11. SuZ says:

    April 19, 2011 at 6:28 am

    Flip it around — does the network want ad revenue or not? At least one advertisor is speaking about ABC practices and whether or not they think the network wants their advertising dollars. And this is how ABC responds?

    Reply
12. Ellen says:

    April 19, 2011 at 9:13 am

    I don’t think its counteproductive, as it is not simply removing advertising from ABC Daytime but from ABC entirely. This will affect a lot more than soaps. And the bottom line is ABC needs its advertisers for every show, thats where they make money, they sell commericals. So applaud Hoover for caring about its customers enough to take a stand with them, or at the very least being smart enough to know there is nothing more loyal than a soap fan!

    Reply