While networks, cablers, and syndicators continue to assault the daytime audience with one talk show after another, one lifestyle series retrending after another, there are only a handful that continue to take hold in the market and flourish, while the continuation of new talkers seemingly end up being canned!
Last month, we learned that Tyra Banks walked out on her own talk show, FABLife, which has delivered poor ratings and has not helped to bolster General Hospital, who could use a nice lead-in and lead-out to continue to drive eyeballs to it, since there is no longer an ABC Daytime programming block.
Now comes word via a report from Page Six that Meredith Vieira’s talker, The Merdeith Vieira Show is about to be cancelled. They report that, “The talk show is telling reps of celebrity guests that it will be canceled, and the plug will be pulled in March. The news comes after the network had already tinkered with Vieira’s format in an effort to boost ratings during its second season, but it hasn’t helped. The show debuted in its new format in September with a 0.8 household rating, down 50 percent from its first-season premiere.”
The Meredith Vieira Show is currently on hiatus for two weeks for the holidays. Production will resume in January with no announcement regarding a 3rd season having been made.
So this brings up these points: We all know soaps are much so more expensive to produce, and very difficult to upkeep, and traditionally have had to be on five days a week. We also know it’s difficult to make soaps revelant again to the majority of the mainstream, and the younger female demographic who has tuned out to soaps over recent years. But still, when soap fans and/or the female demo sit on the sidelines and continue to watch one celebrity guest hit all the numerous talkers in a span of two days pushing their latest product, is that truly more interesting programing than a soap? It doesn’t seem to be proving it in the ratings, either!
Will we ever see the day when one of the networks such as ABC or NBC will even try to put on a new or revitalized half-hour soap ( or even two half-hours soaps to fill the hour time block, or even an hour soap), when primetime clearly is producing series and pilots that are extra soapy? What about taking a lead from CBS’s successful The Bold and the Beautiful? What about coming up with a continuing story that can reach the younger demos and interest them by utilizing social media in the most inventive and intergrated way with the storytelling?
So, share your thoughts on the daytime wars …. the state of talkers vs. soap operas, and if you think any network programming executive will ever venture, or entertain the notion of putting on soap-type format in the daypart again?