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0 September 29th, 2009 ATI’s Jim Romanovich on One Life to Live’s cancellation rumors and state of the soaps!

OLTL-logo.jpgThere is a great analysis of this week’s events in daytime, particularily, in regards to the rumors of One Life to Live’s cancellation. The Daytime Emmy exec producer, had this to say about the possible demise of One Life in a new post at We Love Soaps this afternoon!

“I feel if ABC wants the show, they will do what they can to save it. I believe that part of the AMC move to LA was meant to save both shows as I knew one wouldn’t survive. It seemed ABC showed great faith in all three of their soaps by doing what they did. I still believe that.
But I also know the business of television and it’s all going to come down to “money saved is money earned”. If the profit OLTL generates (assuming it does) does not balance out the effort that goes into it, then, yes, OLTL may end just as ANY show would. ABC is looking at their future and that also means taking the path of least resistance. I spoke about profit margins in previous interviews. The good news is that ABC owns its soaps. Its profit margins are probably higher than other network’s soaps. The bad news is that it may be too much effort. If OLTL makes a 20% profit on its cost, let’s say, and ABC can make that same 20% profit on a talk show in which they also have a vested interest, then which way do you think they might lean? The talk show. One talent, one set, and fewer days of production as many talk formats can whip out five days worth of shows in two or three days. I think JUDGE JUDY comes in for a week and does a month of shows. This is really what it all comes down to regardless of magnificent storytelling or stunt casting. In television, art does not create business. Business creates art. If Tide detergent wants to spend $20 million to create a new daytime soap, then a new daytime soap will be created. But all the Agnes Nixons, Glory Montys and Doug Marlands in the world can’t create the art in hopes of finding the business in today’s world.”

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