Now here is some not so good news for the folks down under and Days of our Lives! After 45 years on the air in Australia having debuted there in 1968, Channel Nine is discontinuing airing episodes of DAYS and will air its final episode on April 26th.
According to Australia’s TV Tonight a network spokesperson said, “Nine is revamping the timeslot. We made a commercial decision not to renew Days Of Our Lives.” However, last week DAYS ratings were up in Australia, averaging 126,000 viewers and beating TEN’s Ready Steady Cook (124,000) and Seven’s Dr. Oz (118,000). It ranked second the week before.
This isn’t the first time Nine has dropped a Sony soap, either! In 2007 Nine dropped The Young and the Restless after 31 years for the short-lived panel show The Catch-Up. Fans flooded Nine’s online forums at the time. Foxtel wasted no time in snapping up the show, which now airs on Arena.
Let it also be known that DAYS in Australia is at least a year and half behind on U.S. episodes, as it gets pushed back each year for Cricket season televised games by the television network.
Looks like Australia is getting a bad case of the cancellation soap flu! Why are the American soaps not captivating foreign audiences anymore, unless it’s The Bold and the Beautiful? Why do you think the Australian market lost interest in DAYS? Weigh-in!