Whew! What a headline! And a huge congratulations to the CBS Daytime line-up and in particular The Bold and the Beautiful and The Young and the Restless who have set some new records with soaring ratings and viewership last week! In fact, CBS Daytime soared to its largest weekly audience in over eight years as the Network’s entire lineup hit rating milestones, according to Nielsen ratings for the week ending February 2nd.
First off, The Bold and the Beautiful soared to its largest audience with 4.17 million viewers since the week ending April 13, 2007. Meanwhile, The Young and the Restless brought in its best weekly audience 5.73 million since the week ending February 29, 2008 and it’s best women 25-54 demo ratings since February 4th, 2011!
For the week, CBS Daytime also averaged 4.79 million viewers, its largest weekly viewership since the week ending December 30th 2005. Among women 25-54, CBS Daytime averaged 1.6/09, it’s largest average since the week ending February 21st, 2010.
Among the Network’s daytime programs, both The Talk and Let’s Make A Deal delivered series highs in viewers while matching their series-best women demographics. For the week, The Talk averaged 3.19 million viewers, its largest weekly audience ever and matched its best women 25-54 ratings (1.2/07). Both Let’s Make A Deal 1 (3.71m) and Let’s Make A Deal (4.22m) delivered their largest weekly audience to-date. The Price is Right posted its largest weekly audience (6.08m) since the week ending Dec. 31, 2004, while The Price is Right 2 had its largest audience (7.12m) since the week ending Jan. 1, 2005.
What do you think about the fantastic ratings for both B&B, Y&R and the CBS Daytime line-up? Daytime is pulling in greater numbers than many primetime series, that is for certain!