The Bold and the Beautiful will air primetime in Australia, it was announced today by Network Ten. In an unprecedented move, “B&B” is the first soap from daytime moved to an evening slot!
“The story of Bold’s Forrester family is what will greet Ten’s young audience at 6pm. The Bold and the Beautiful has always performed exceptionally well for Ten and it is our most popular daytime soap,” Ten’s head of programming, Beverley McGarvey, said.
The Bold and The Beautiful will be up against stiff competition when it debuts at 6pm next month: news bulletins on Seven and Nine and a documentary about the British monarchy on the ABC.
However, “B&B” is so popular, that it’s stars and stories always appear on the cover of TV SOAP Australia, the publication in which “On-Air On-Soaps” Michael Fairman has been a contributing feature writer for more the last seven years.