Fantastic news soapers! Finally, after some back and force, NATAS and HLN have reached a deal and the 39th Annual Daytime Emmy Awards have found a broadcast home and will be televised for the first time on a cable network!
Variety had this report just a little awhile ago! “The 39th edition of the event, which had spent the past two years on CBS, will air live at 8 p.m. Eastern and 5 p.m. Pacific, with encore broadcasts to follow on HLN, which reaches approximately 95 million homes domestically. A host has not been finalized but is expected to be announced within the next two weeks.
National Academy of Television Arts & Sciences chairman Malachy Wienges told Variety that the daytime community was “unhappy” with the previous two shows. The organization went to several producers looking for a fresher take. “After the last show, the daytime community approached NATAS and said that if we have to do the show in 2012 the exact same as in 2010 and 2011, we would rather have an un-televised event and just have a sit-down dinner and honor ourselves in Beverly Hills.” Wienges said. The new approach will focus on a celebration of daytime TV at a time of transition for the industry, which has seen such defining dramas as All My Children and One Life to Live leave the air in the past year.
“This has to be as much a tribute to daytime television as an awards show,” said Gabriel Gornell who along with Colleen Seldin will produce this years telecast. That being said, Gornell asserted that the awards themselves — which spread across a number of genres that include animation, game shows, talk, culinary and children’s programming — wouldn’t be marginalized. “While we pay tribute to television, it’s the awards that are going to get us there. This show is probably going to have more awards than previous years and is probably going to have fewer song-and-dance numbers than previous years.”
Word of HLN’s interest in the Daytime Emmys emerged in early May. HLN exec veep and general manager Scot Safon said that from the first moment the cabler was approached in March as a potential television partner, there was a natural fit.
“HLN focuses on news stories and information and things that our audience wants to talk about,” Safon said. “That includes the celebrations like the Emmy awards. If there’s a fanbase there, which for daytime television is an enormous fanbase, and the show was really going to delight that fanbase, then we were interested in presenting that — because that’s a news event to them.”
HLN and parent company Turner, which also provides the annual home for the Screen Actors Guild awards on TNT and TBS, are developing a number of promos to draw attention to the kudocast. “From the very beginning, it really came down to finding the right broadcast television partner that understood what we we’re trying to accomplish,” Gornell said, “not only creatively but from a messaging standpoint, that also had the platform resources to get behind it.”
The Daytime Emmys will now hopefully get the break they needed and we can truly honor daytime that way it should be for the hard work and performances and series, the fans around the world love every day. So, soapers, what do you think of the news? Let us know!