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3 February 5th, 2010 BREAKING NEWS: Update on Daytime Emmys from Romanovich!

As previously reported Associated Television International’s Jim Romanovich was going to have some updated news on IF The Daytime Emmys will be televised this year, and what decision has been agreed upon by NATAS, a broadcaster. and ATI as the production entity who has the option again this year to produce the telecast. Romanovich told On-Air On-Soaps the following exclusively:

Romanovich on Daytime Emmy Update:  “As of today, I can tell you that if we go forward, I have a television offer for the event in prime time nationwide, PLUS a second run option on a sister broadcaster should we opt for this.  We are still awaiting NATAS’ final decision about the venue and the concept. Oh, yes.  There IS a concept that will be a first for the Daytime Emmys.  If they agree, we’re in business.  If they don’t agree, then they have a place selected that will most likely be for a non-televised event.  It will then be our choice as to whether we want to produce it for television or not because ultimately when people see the show, they’re going to judge the production which will have our stamp all over it.

People constantly ask me if this will be the last Daytime Emmys.  As far as an event, I doubt it.  As far as a television event, it depends.  I can’t imagine anyone doing and risking what we do in order to make this happen.  With that being said, these last two days I’ve seen something great happen.  There’s a buzz about the Daytime Emmys with sponsorships and with the broadcasters that are in direct response to the renaissance we brought to last year’s show.  What was dead in early 2009, was shown to be very much alive that August.  This week, I have seen the reaction to the Daytime Emmys as not just being alive, but now regarded as a thriving event.  A big deal! This, however, doesn’t guarantee a 2011 televised event.  Many things have to happen with the 2010 event of which I think we’ve got covered that are ready to go as soon as we’re given the word.  But the biggest factor, fans aside, is the daytime community itself.  They have to support this.  They can’t toss it aside and not show up or dismiss it in the press.  That negativity is like kerosene for the press. I have never looked at the Daytime Emmys as a competition as I really don’t care who wins.  If we’re on TV, we all win, right?  Let’s celebrate the fact that we’re here, we’re having a good time, and we’re not going anywhere. Not this year.  So, I’m appealing to my friends at ALL of the daytime shows to support us in supporting them IF having this on television is important to them.  But if 2010 is the last televised event with us involved and it happens how we want it to happen, it will be a fitting end to a remarkable era.”

You know, The Daytime Emmys have a better cliffhanger going on then some of the soap operas February sweeps storylines!   To be continued…

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  1. Betsy Knapp says:

    I have a sinking feeling that this will be the last year of televised Emmy Awards, and maybe, not even this year.

    Who or what can we blame on the demise of some Soaps, and lack of interest in others? Is it just the end of a cycle of make-believe? Is the Internet drawing Soap viewers away? General Hospital has produced some darn good episodes during February Sweeps. If Soaps are forced out of daytime, would there be a home for them on primetime channels? And I’m not talking about re-runs on top of re-runs. I don’t have the answer. Does anyone?

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  2. d. edwards says:

    I hope this years emmys broadcast is better thought out than last years. I’m sorry, but the extremely long song and dance routines by Vanessa Williams and the fashion show were just rediculous and lame. It took away time from what was really important. Guiding Light’s tribute was what I mainly tuned in to see because I had watched it my whole life, and they were robbed. I think they need to rethink their view of what the average daytime viewer really tunes in to see.

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  3. a. johnson says:

    I agree with Betsy Knapp, I’ve had that same sinking feeling about the future of daytime dramas (soaps) for quite a long time now. The genre seems to be under attack for some reason. In times like these we need an escape from reality (suspend disbelief, call it a well-deserved time-out, if you will). Just don’t call it “Game Over”. I read recently from several different sources, that production costs, are a major sticking point for daytime dramas DOOL, ATWT, AMC and others to continue to be made. Well, someone mentioned cutting the 1-hour running times to 30 minutes. That, in itself should reduce costs, keep people doing the work they love and keep the fans entertained. It is a good place to start, in my opinion.

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