CBS Daytime completed the 2014-2015 broadcast year once again at #1. It marks the 29th consecutive year in a row for the network which has the strongest and healthiest line-up of programming in the day-part of any of its competitors.
Of major note for daytime drama fans; the just completed broadcast year delivered to The Young and the Restless and The Bold and the Beautiful their best ratings numbers in years!
For Y&R, they averaged 5.21 million viewers, which is a +1% increase from a year ago and its largest audience since the 2009-10 television year. And for B&B, they averaged 3.94 million viewers, up +2% and the daytime drama’s largest audience since the 2005-06 television year.
Elsewhere in the line-up: The Talk topped one of its main competitorABC’s The View for the first time in women 25-54 (1.0/06 vs. 0.9/06) and tied for the first time in women 18-49 (0.7/05) demos while averaging 2.60 million viewers. Let’s Make A Deal delivered stellar numbers, and The Price is Right still remaining the most watched show in daytime averaging 5.58 million viewers for the year.
So, what do you think about the tune-in increase for The Young and the Restless and The Bold and the Beautiful?
Are Chuck Pratt (EP and head writer Y&R) and Brad Bell (EP and head writer B&B) bringing some of the best drama to daytime television in years, and in turn that is being reflected in viewership? Share your thoughts in the comment section below.