Online and network soaps take note! NBCUniversal’s Telemundo and Buzzfeed are collaborating on a 10-part millennial soap opera called Much Ado About Nada. But here’s the twist, which many of us have been discussing for some time now, using viewer or user fan interaction to influence the outcome of the storylines!
In weekly episodes of Much Ado About Nada, the storylines for the English-language show will be dictated by Buzzfeed data from its young, mobile-oriented and multicultural audience, with producers leaving a door ajar to tweak the narrative based on viewer reaction.
Much Ado About Nada will touch on classic telenovela beats like love, hate, betrayal, and revenge, all revolving around a woman who runs a social-media firm and is hosting a political fundraiser for her client, who’s running for the California governor’s office.
With political and social media interest running high among Hispanic and younger audiences, the 10-minute episodes of Much Ado About Nada are slated to launch around the time of the November presidential election.
What do you think of the concept of Much Ado About Nada? Should all soaps have a way for viewers to tweak the narrative of the storylines in a more up-to-the-minute way? Share your thoughts in the comment section below!