In a brand new Cheer soap campaign the The Procter & Gamble Company today launched Brighten Bay. The campaign was inspired by daytime dramas and includes a new ad featuring real-life soap star Cameron Mathison, of All My Children. Brighten Bay is a fun and quirky vehicle which, like soap operas, brings to life all the excitement of the day-to-day happenings in a small community.
The campaign features storylines and webisodes set in Brighten Bay, a colorful community with on-going drama between its neighbors, including: Nurse Nancy, Sandy, David and the hero of Brighten Bay, Dr. Dan, played by soap opera star Cameron Mathison. Viewers will tune in to watch the drama unfold as Dr. Dan goes head-to-head with David in battles involving love, lies and heartbreak.
The campaign will be supported by a robust interactive Web site by logging on to www.brightenbay.com Viewers can join the community and follow along closely as the plot thickens surrounding Dr. Dan, the bright spot in a dirty world. Visitors to the site will also have access to sweepstakes, soap opera trivia, and other games and activities featured on the Brighten Bay Facebook® fan page and the Brighten Bay’s YouTube® channel.