For the ratings week of April 6th 2015, across the entire CBS Daytime programming block, the network saw gains in total viewers and key demos from the previous week.
The Young and the Restless was once again over the 5 million mark in total viewers and up 7% from the previous week. Y&R’s numbers looked like this: Up +7% in viewers (5.03m from 4.70m), +5% in women 25-54 (2.0/13 from 1.9/12) and +8% in women 18-49 (1.4/10 from 1.3/10). The Bold and the Beautiful also showed strong gains with it being up +5% in viewers (3.84m from 3.67m).
The afternoon talker, The Talk was also up +4% in viewers (2.66m from 2.55m) and +11% in women 25-54 (1.0/06 from 0.9/06), and game shows Let’s Make A Deal and The Price is Right also showed gains and performed well.
What do you think about the performance of CBS Daytime? Are Y&R and B&B the best soaps currently on the air? Do they get a great assist by having a solid programming block leading in and out of the soaps? Comment below!