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12 April 17th, 2015 CBS Daytime Lineup Boasts Gains In Viewers And Key Demos! Y&R Back To Over 5 Million in Total Viewers!


For the ratings week of April 6th 2015, across the entire CBS Daytime programming block, the network saw gains in total viewers and key demos from the previous week.

The Young and the Restless was once again over the 5 million mark in total viewers and up 7% from the previous week. Y&R’s numbers looked like this: Up +7% in viewers (5.03m from 4.70m), +5% in women 25-54 (2.0/13 from 1.9/12) and +8% in women 18-49 (1.4/10 from 1.3/10).  The Bold and the Beautiful also showed strong gains with it being up +5% in viewers (3.84m from 3.67m).

The afternoon talker,  The Talk  was also up +4% in viewers (2.66m from 2.55m) and +11% in women 25-54 (1.0/06 from 0.9/06), and game shows Let’s Make A Deal and The Price is Right also showed gains and performed well.

What do you think about the performance of CBS Daytime? Are Y&R and B&B the best soaps currently on the air?  Do they get a great assist by having a solid programming block leading in and out of the soaps?  Comment below!

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  1. Mr. X says:

    Pratt’s version of Y&R is not my cup of tea but it’s nice to see the ratings bump.


    Geoffrey-Martin Cyr replied

    ITA with Mr. X … #YR is almost unwatchable as Pratt is allowed to take a 42-yr old serial viewers have come to love and is totally dismantling it to make into something HE likes writing for! (Character motivation, nuanced acting, pacing, history are all scrapped for his patented all-flash, no substance storytelling!)


  2. su0000 says:

    It says ratings for the ”week”….. but Just a tidbit;

    The 30-DAY RATINGS
    It’s important to know that the networks are the ones putting these 30-day ratings reports together, not Nielsen. They’re using the Nielsen-provided data and their own internal data about multiplatform or encores, which could, in theory, be manipulated in a 100 different ways. Some of the networks even tabulate their 30-day ratings differently, so there’s no consistent way to make one-to-one comparisons.

    ratings don’t actually measure DVR viewership between days 8 and 30 of a given 30-day period. Meaning that even if you’re a Nielsen home, if you’re way behind on The Blacklist and plan to watch Episode 6 tonight, it doesn’t count in the 30-day ratings even though it aired within the last month. Currently, Nielsen only measures DVR viewing through the first seven days after the live episode//

    CBS has its own numbers, perhaps … lol


    KansasGuest replied

    I’ve always known that press releases touting a specific network are from the network’s PR department. But, what I don’t understand is why they don’t publish the details of their own website streaming, and viewings via OnDemand, iTunes, Hulu (where many ABC & NBC shows are watched), and other channels. Is it all lumped into the press release numbers, or do networks consider this data private and somehow strategic?


  3. robert says:

    I think cbs daytime has the strongest lineup in daytime and has remained intact while abc and nbc daytime has eroded,cbs daytime is clearly the most popular,and a balanced lineup helps their soaps. Y&R,and B&B are in the strongest shape. Impressed with Y&R’s numbers even with some criticism.


  4. robert says:

    cbs daytime is clearly the strongest lineup in daytime. Y&R,and B&B are in the strongest shape.Impressed with Y&R’s numbers even with some criticism.


  5. sarah says:

    Y&R & B&B are definitely the strongest soaps in daytime they almost always rank in first and second place in rating against GH & DOOL


  6. Derrick says:

    Go CBS! CBS cares about the daytime shows!


  7. nicholas says:

    The bold and the beautiful has not been my cup of tea in recent years . I love the somewhat extreme / daring storytelling of The Young and the restless which contrasts with the writing of the late Mr Bell ( very good writing make no mistake ) but more in tune with my type of soap consumption . Santa Barbara ( my very dear and much missed soap that Mr Pratt who now writes The Young and the restless used to write for ) , Another World , Guiding light were my favourites and The Young and the restless now has the style of those greatly missed soaps . I say bring it on ! And to Days of our lives i say pull your act together , you can be just as good as the good old folks of Genoa City !


  8. Nikki says:

    I am so happy to see Y & R along with B & B ratings up. It’s very good acting, writing, and team playing. Congrat.’s guy’s


  9. Nye says:

    Still Y & R will always be the best! !!!#


  10. Carol Owen says:

    I have followed Y & R for over 30 years. There have been bad periods before (the Volcano mess comes to mind), but right now the show has become a train wreck. Writing so bad that often even good actors can’t pull it off. And the worst one day in Y & R history, when there was 1. a fakey plane crash 2. a building collapse 3. a high rise fire and no. 4, the absolute worst, the stupid Valentine’s party murder which has gone on so long that no one cares who did it. I hope these writers become history soon.


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