CBS Daytime is growing by leaps and bounds these days thanks in large part to the efforts of CBS Daytime’s Senior Vice-President, Angelica McDaniel! The Young and the Restless and The Bold and the Beautiful scored impressive numbers for the February Sweeps ratings period with Y&R being up 15% in the key female 18-49 demo, and up in all other demos as well! B&B was also up in the key 18-49 female demo by 17%! While McDaniel is having success managing the CBS Daytime line-up, she was also featured in this week’s issue of Soap Opera Digest on newsstands now in a fascinating interview!
One of the more revealing parts of the feature was when the subject of Y&R fan favorite Marcy Rylan (Abby) being let-go from the number one soap, and then surprisingly brought back! McDaniel filled SOD in by relating how it all shook out!
Angelica: “Jack’s family was getting smaller. That was a real concern, and at the moment, we had Marcy’s contract up, but we didn’t have story for her in the next few months, so to keep her under contract when we weren’t really going to use her would’ve cost the show. So we had to make a decision to exit Abby … but there was always the knowledge that we’d bring Abby back and we would have to figure out what her story was as soon as we figured out other stories first. Once we were ready to bring back that character, we wanted to get Marcy right back because she brought a great energy to that role.”
So soapers are you happy to see Marcy Rylan back on Y&R? What do you think about CBS Daytime under Angelica McDaniel’s tenure? Let us know!