Soaps are getting some great recognition today in a new piece out from TV Guide, entitled, Why Soaps Are Bubbling” which details the upswing in the ratings in 2013 for the four remaining network soap operas, Days of our Lives, General Hospital, The Bold and the Beautiful, and The Young and the Restless.
TVG spoke to Angelica McDaniel, senior vice president for daytime programming at CBS to get her thoughts on why the soaps are having a resurgence with the viewers at home. Angelica commented that, “Soaps are bigger than game shows or talk shows in daytime.” She went on to say, “For about a decade, daytime television was losing about a tenth of a ratings point every year, and it was accepted thinking that you couldn’t fight it. Then I said, ‘We’re not going to accept this fate.’”
McDaniel also commented on how the loss of All My Children and One Life to Live did assist the other four remaining network soaps: “There are daytime fans who like the routine of watching during the day. “Those people were looking for a new home.”
So, why do you think soaps are enjoying ratings uptakes in 2013? Is it the storytelling? The fact that their are fewer options for the die-hard soap viewers, so they are checking out one of all of the four remaining networks soaps where they have not been before? Do you think the executives such as McDaniel, have a better grasp on what the fans are saying and what the fans want to see? Comment below!