After months of looking for a replacement for the former Senior V.P. of Daytime Programming, Barbara Bloom, CBS has finally named her successor! And the key appointment goes to Angelica McDaniel, who was been McDaniel has been overseeing day-to-day creative affairs for The Talk since joining the network in August 2010. She reports to CBS Entertainment president, Nina Tassler.
McDaniel will oversee all daytime programming, including The Young and the Restless, The Bold and the Beautiful, The Price is Right and Let’s Make a Deal and The Talk.
Prior to joining CBS, McDaniel was a creative executive in the Telepictures/Warner Bros. program development department. She also served as the current executive for the fifth season of The Tyra Banks Show. From June 2007-March 2009, McDaniel was Creative Director of New Media for Telepictures Productions, spearheading digital initiatives, social media strategies and web integrations for The Ellen Degeneres Show, TMZ, Essence, The Bonnie Hunt Show, Extra, The Tyra Banks Show and MomLogic.
Tassler said of the appointment of McDaniel, “Angelica has made invaluable contributions to the launch and success of The Talk. Her strategic and creative vision and understanding of the daytime landscape will continue to move CBS Daytime in the right direction as this successful and profitable day part continues to evolve.”
So soapers, how do you feel about the appointment of McDaniel? At least its not someone who we have all seen ruin another network’s programming day part, right?