CBS, the top-rated network in Daytime with audience growth across the daypart, has renewed its entire daytime schedule for the 2013-2014 season! That comes as good news for fans of The Bold and the Beautiful, whose pick-up was anticipated but not confirmed until today! The number one soap of them all, The Young and the Restless, previously had received a pick-up as part of a multi-year deal!
In addition, the fastest-growing daytime talk show, The Talk, daytime’s most-watched program, The Price is Right and game show, Let’s Make A Deal were all renewed!
Nina Tassler, President, CBS Entertainment stated in the official press release: “Over the past few years, we have successfully transitioned our daytime schedule to a balance of program genres with new creative energy, while maintaining our ratings leadership. Wee are proud of CBS’s history of quality and leadership in Daytime, thrilled with our current success and we look forward to more great things ahead from the outstanding creative talent in place at each of the shows.”
Angelica McDaniel, Senior VP Daytime, CBS Entertainment stated: “I am excited and energized by the pickup of our lineup for next season, which features a balanced mix of talk, game shows and drama. We have been #1 for over two decades, and our goal is to challenge ourselves to make our successful schedule even stronger.”
So soapers, happy about the renewal of B&B, The Talk, and the entire daytime line-up of CBS Daytime, who seem to understand the word “synergy” better than anyone else?