In an article out today from AD Age, the head of CBS Daytime Programming, Barbara Bloom, spoke on the ever-evolving and changing landscape of the CBS daytime programming block which has seen, As the World Turns and Guiding Light as its first major casualties replaced by the game show, Let’s Make a Deal, and the new “Mommy” gabfest, The Talk, which premieres on October 8th.
Bloom stated in regards to the recent soap opera bloodbath: ”It is a time of great change and great opportunity and more viewing choices. Staying at the forefront of making sure you’re the choice that is taken is always a battle. I’ve always thought the mandate is to make this the most competitive and engaging daypart as possible, and for a long time, we worked very closely with Procter & Gamble to try to keep the shows able to fulfill that mandate, and then it became clear that wasn’t happening.”
In regards to her new strategy for the daypart, Bloom said she always tries to keep her audience in my mind, and then works to hire people who the audience is attracted to: ”I always try to be really clear about what the universe is that I’m operating in. Am I empowering the people who are working on those shows? That’s the way I work. We really are trying to do the best by both our audience and the company.”