“The Business of Love As Desirable as Ever” is the tag line from an official press release out this morning as Corday Productions, the producers of Days of our Lives, is partnering with TruLOVE Network, which is owned by BroadLit, Inc., to develop exciting original television properties based on TruLOVE’s extensive library of romance stories.
TruLOVE is a digital network with a new focus on global romance and programmed to capture the powerful female audience with a wholly owned original library of content developed by an award winning marketing, branding and production management team. Since Days of our Lives premiered in 1965, Corday Productions has reached historical status having aired over 12,000 episodes on NBC, with no signs of slowing down. Corday is dedicated to revitalizing the traditional soap opera to suit current fans and engage new viewers.
“Our new projects with TruLOVE are sure to capture the hearts and fantasies of our viewers and we are thrilled to be in business with such trailblazing women as TruLove Network/BroadLit partners Cynthia Cleveland, Nancy Cushing-Jones, and Barbara Weller, and we look forward to unveiling more details soon, in true dramatic fashion, ” said Ken Corday, CEO of Corday Productions.
TruLOVE Network is unique in that it brings to the market a combination of classic and new romance material through many multi-media channels. Its library includes nearly 100 years of the assets of True Romance and True Love Magazines, including not only the vintage cover images now being licensed, but also a century of women’s stories about both true love and love gone bad.
“To bring these two romance focused companies together with the innovative partnership between TruLOVE and Corday is an incredible opportunity and together we look forward to providing fresh and original content for new viewers,” said Cynthia Cleveland, CEO of TruLOVE Network/BroadLit.
Corday and BroadLit’s first co-produced project is slated to be announced at the end of 2014. For more on TrueLOVE visit its website hub TruLOVEstories.com!
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