Former Days of our Lives star, Kyle Lowder (Ex-Brady) is now starring in brand new Dr. Pepper national spots! Lowder was chosen from 300 actors who auditioned for the part of ‘CraveRider’.
Just who is CraveRider? A souped-up Dr Pepper delivery guy, who steers his jet ski through people’s homes and other unexpected locations. Oh, and he has long blonde locks ala pro wrestling’s legendary Ric Flair!
As why Lowder won the part …“He brought a certain vulnerability to what was a very physically demanding role,” says Deutsch agency’s creative director , Ryan Lehr to Ad Week. “Plus, Kyle’s an extremely charming and handsome guy. If someone had to ride into your living room and soak your carpet with Dr Pepper, you’d want it to be him.”
During the selection process, “the director had the actors use an office chair to simulate the vehicle in auditions, admittedly not the easiest thing to control,” Lehr says. “No brakes on those little wheels—so more than a few auditions ended with the actor spinning out of frame or crashing.”
Watch one of the new spots featuring Lowder as CraveRider after the jump! Then, let us know what you thought of Kyle and the concept in the comment section below!