Why do soap fans love Days of our Lives Deidre Hall (Marlena) so much? One of the main reasons is because she has always been a champion of the genre, and its enduring art form, and respects and understands its legions and millions of loyal fans!
In an interview promoting her appearance this weekend at She: Art Expo For Women in Chattanooga, Tennessee, Deidre talks about the state of the industry including its future, where she related her thoughts about former ABC Daytime Chief, Brian Frons who canceled two iconic shows.
Deidre shared, “The two ABC shows, All My Children and One Life to Live, were canceled by a man who was not very knowledgeable about what he was doing. He thought it would be cheaper to do a game show or reality show. It isn’t about budgets. Women have been watching these shows for so many generations they are invested. They’ve shared them with their grandparents and grandchildren. It’s their touchstone, it’s their family.
The reason we are their family is because we’ve been there for viewers almost 50 years. We were there when they came home from school and Grandma was in the kitchen with our show on, when they went off to college and had something in common with their roommates watching the show. We are there when people go into rest homes, on holidays when nobody comes to the table. We know our audience really loves us. We’re family. The ABC executive, who is now gone, didn’t get that. We’re never going off the air. There will always be a wonderful place for soap operas.”
When asked what she thought about the soaps now being online, (AMC and OLTL) Deidre’s sentiments were, “I don’t know if you can ask your audiences to go to the smaller screen. They are used to having you right there in their house. We don’t ask you to pay for it (the daily show); online needs the audience to pay a dollar (soaps on iTunes are 99 cents per episode download). It’s a different way to do business.”
So what do you think about Deidre Hall’s comments about what soaps mean to people? The mistake made by ABC canceling All My Children and One Life to Live in favor of cheaper forms of programming, that to this day, that decision has caused such a ripple effect in so many ways? And the way fans are trying to get use to the new format of the revival of those two series AMC and OLTL online? Comment below!