The Christian Science Monitor has a new feature which discusses the now “enough already” title, Soaps Opera: All Washed Up? But while the article takes us through the rise and fall and hope for the future, and the evolution of change in daytime, one part of note is about how DAYS slashed their budget and is reigning in their show at an unbelievably low amount for production costs in this day and age. This is due in part to DAYS long-time executive, Greg Meng.
CSM reported the following, “And while NBC – which has only a single remaining soap opera, Days of Our Lives– cut the soap’s budget in half two years ago, the team behind the show says it has ridden the reversal back to its creative roots. An episode which previously cost some $300,000 to produce now comes in for half that amount through cost-cutting measures. No more exotic locales, couture clothing, and extravagant set decorations, says Greg Meng, executive in charge of production for Days of Our Lives.”We’ve gone back to delivering a good story, well told, with compelling characters without all those extras,” he adds.
The competition helping to marginalize the broadcast TV soaps may also be an important part of the genre’s future, says Marti Resteghini, vice president of network programming for Internet outlet KoldCast TV. “We’re seeing a big influx of former soap actors and production people looking for new outlets,” she says, pointing to such KoldCast projects as “Deceit and Desire,” from former soap actor Dick DeCoit, and a teen soap, “Misbehave.”