News - Soap Buzz

0 December 4th, 2009 DAYS huge ratings winner! Up to #2 in females 18-49!

Days of Our Lives

© JPI Studios

For the week of November 16th-20th the HUGE ratings winner was Days of our Lives. The comeback soap hit a high in the all inportant women 18-49 demographic.   This is the first time the soap landed in the #2 spot in this key demo since 2004!  All that baby-switching, and the return of media superstar, Crystal Chappell is paying off in spades.  The show is  also closing in on ratings champ Y&R in this key target demographic for the soap genre, as well.   DAYS  was also number three in total viewers for the week, up 69,000 watchers over the previous week.  Kudos to Ken Corday and Gary Tomlin and the hot publicity team over in Salem!

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