Intriguing and great news today from Variety.com that none other than Days of our Lives executive producer, Ken Corday along with co-EP Greg Meng are spearheading a brand new online soap venture called Net Soaps/Net Novelas!
This new venture aiming to create and distribute original “interactive” soap operas online that let fans, thesps and advertisers participate in the shows’ development. The venture will focus on multilingual soaps for the U.S., Latin America and Brazil. Net Soaps/Net Novelas also is making a branded-content pitch to advertisers to integrate their products or services directly in the new digital series.
“This new venture is about taking the passion consumers have for soaps and novelas into a new era,” said Ken Corday, CEO of Corday Productions, who has been exec producer of “Days of Our Lives” since 1985. “This will be original content that the fans will play a role in green lighting and casting, delivered in a form that can build devoted communities of fans in the digital space.”
After Prospect Park’s attempt at an Online Network fizzled, they say this will be much different in structure: “Prospect Park was taking existing shows and platform-shifting them,” said All Screens Media founder Peter Heumiller, a former VP of content acquisition for Comcast Cable. “We are creating content in a forward-thinking way that gives us a unique platform to connect with people in multiple ways.”
The sponsorship model is key for Net Soaps/Net Novelas. Advertisers can get involved to the point of making casting decisions for the shows, according to Heumiller. “It’s really coming full circle – soap operas were originally sponsored by the detergent companies,” he said.
Net Soaps/Net Novelas plans to launch the digital soaps in the third quarter of 2014 quarter, via its own websites and distribution partners. Net Soaps is the English-language version targeted at American auds, while Net Novelas will encompass in-language programming for LatAm and Brazil.
Corday Productions’ executive in charge of production Greg Meng will lead development of online portals that will engage consumers and actors in the creation of the content, via online casting and acting auditions, voting on show concepts and ongoing narrative turns. Actors will be able to upload video reels to Net Soaps/Net Novelas as part of the development process.
And none other than Crystal Chappell is on board too! She will work with Net Soaps / Net Novelas to vet concepts, produce and direct original shows and mentor new talent.
And as for the Novela part of this new venture: “The Net Soap/Net Novelas team includes independent producer Rose Ganguzza, who has worked with Brazil’s TV Globo on international distribution and also served as president of Revlon/Latin America. Ganguzza will work with her sister, Patricia Ganguzza, whose AIM Productions provides product placement and sponsorship for corporate clients, on international promotional, talent, sponsorship and distribution deals for Net Soaps/Net Novelas.”
So, what do you think about the concept of Net Soap/Net Novelas? What about the creative team behind it? Will soaps finally have an engaging online home for new content and more? Comment below!