The 50th anniversary week for NBC’s Days of our Lives will go down as most memorable for the iconic soap opera with lots of fanfare before, during, and after the celebration. But what a great way to ring in your golden anniversary with this excellent bit of news!
During DAYS anniversary week episodes airing November 9th through the 13th ( the shows golden anniversary was Sun Nov 8th), the series continued its upward climb in total viewers and increased numbers in the important key womens demo categories.
According to NBC, Days of our Lives has once again delivered its most-watched week in 20 months, averaging 2,806,000 viewers for the daytime ratings week of November 9-13, making it the most-watched week for the iconic soap opera since February 17-21, 2014 (2.836,000).
The November 9th episode was in particularily compelling with Bo (Peter Reckell) saving the day for Hope (Kristian Alfonso) as she was about to die at the hands of her new husband, Aiden (Daniel Cosgrove). Then Bo and Aiden fighting to the death, which saw Aiden killed. Ben (Rob Scott Wikson) trying to have sex with a pregnant and scared-to-death Abigial (Kate Mansi) realizing her fiance’ is the serial killer, while Chad (Billy Flynn) struggled behind bars to remember what happened that led him there, and Sami (Alison Sweeney) returning to Salem trying to bring down the DiMeras armed with ammunition from her husband EJ, who Sami thinks may now be alive!
And in more ratings numbers: in addition to this being the show’s most-watched week since February 2014, in women 18-49 rating, the 0.89 makes it the top-scoring week for Days of our Lives in the past year (since October 13-17, 2014, 0.89), while equaling the show’s high in nearly 14 months (since September 15-19, 2014, 0.90). Among women 18-34, last week’s 0.53 rating is the show’s strongest in 18 months (since May 12-16, 2014, 0.53) and matches its best since one week before that (May 5-9, 2014, 0.56). And overall for the past three weeks; DAYS total viewers have grown week-by-week as well as growth in women 18-49 and 18-34.
So what did you think of Days of our Lives anniversary week of episodes? Happy to know the show is still surging upward? Comment below!