Days of our Lives anniversary week is being capped-off with news from Nielsen Media Research, and in a press release from NBC, touting the 50-year-old drama’s current success!
For the week of November 2- 6, DAYS delivered its most-watched week in 20 months averaging 2,721,000 million viewers for the ratings week. That performance is only bested by the week of February 17-21, 2014 where the show averaged 2.836,ooo viewers.
In addition, week to week, DAYS grew +10% in women 18-49 (0.87 vs. 0.79 for the week of Oct. 26-30) and +11% in women 18-34 (0.52 vs. 0.47). Versus the same week last year, DAYS was up +15% in total viewers (2.721 million vs. 2.373 million for the week of Nov. 3-7, 2014), up +49% in women 18-34 (0.52 vs. 0.35), up +6% in women 18-49 (0.87 vs. 0.82) and up +12% in women 25-54 (1.18 vs. 1.05).
In results for the 2015-16 season thus far, DAYS ranks #5 among network daytime series in both the women 18-49 and women 18-34 demos.
With Aiden (Daniel Cosgrove) and Hope’s (Kristian Alfonso) wedding, as Bo (Peter Reckell) attempts to get back to Salem, the Bicentennial celebration, and Abigail (Kate Mansi) learning Ben (Rob Scott Wilson) is the necktie serial killer, the series was firing on all cylinders. We anticipat next week’s ratings for this week’s airshows, where Bo and Hope see each other again for the first time in 3 years or more, will also garner some very high numbers!
So, what do you think about DAYS rating performance? Is it the best daytime drama on television right now? Did DAYS knock it out of the park for their 50th anniversary? Are you surprised at the numbers? Share your thoughts below!