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56 June 2nd, 2013 Days of our Lives Scores 18 Month High In Key Demo! Moves Ahead Of GH In Latest Ratings!

According to NBC, Days of our Lives has equaled its biggest women 18-49 audience in 18 months and set an 11-week high in total viewers, according to “live plus same day” viewing figures for the week of May 20-24 from Nielsen Media Research.   For the week, Days of our Lives averaged a 1.0 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, tying it for #4 among network daytime series in the women 18-49 demographic and tying it for #3 in the women 18-34 race.

“Days” equaled its biggest women 18-49 audience (634,000) since the week of November 21-25, 2011 (703,000). “Days” also averaged 634,000 women 18-49 during the week of January 14-19, 2013. In total viewers, “Days’” 2.513 million persons for the week was the show’s biggest overall audience since the week of March 4-8 (2.563 million).

For the week versus the same week last year, Days of our Lives was up 14 percent in the women 18-34 race (200,000 vs. 175,000), up 32 percent in the women 18-49 demographic (634,000 vs. 480,000), up 34 percent in the women 25-54 race (788,000 vs. 590,000) and up 10 percent in total viewers (2.513 million vs. 2.294 million).

For the second quarter to date, Days of our Lives is up 3 percent in the women 18-49 category (632,000 vs. 611,000), up 8 percent in the women 25-54 demo (807,000 vs. 748,000) and up 3 percent in total viewers (2.6 million vs. 2.5 million).

Season to date, Days of our Lives is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, “Days” is up 2 percent in total viewers (2.7 million vs. 2.6 million).

In addition in the latest ratings via Soap Opera Network, DAYS has moved ahead of GH for the first time in ratings week of May 20-24!

What do you think of DAYS ratings climb?  Enjoying their May Sweeps storylines? Weigh-in?

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  1. jimh says:

    Days has been real good these last two weeks…GH has had some good moments too but not nearly as good as Days but that could change later. Both Days and GH are better than OLTL. These are the only three soaps i watch at the moment. Complete lost interest in Y&R and AMC.


  2. Blake says:

    Days deserves it, they are on fire lately!


  3. Tristan says:

    Don’t watch Days, but read the previews and reviews of its recent programming. Clearly its May Sweeps was dramatic and successful. Good for Days!

    GH, on the other hand, followed its phenomenal 50th Anniversary celebration with its weakest, not to mention most perplexing, storytelling of the past year. GH’s ratings and momentum soared with the returns and excellent usage of its veterans (Anna, Robert, Duke, Frisco, Felicia, Laura, Scotty, Lucy), and then dropped when the powers-that-be dumped EVERY SINGLE ONE OF THEM for this dreariest of dreay May Sweeps featuring the atrocious “acting” of the new Morgan and the less-than-successful returns of the OLTL 3 (not to mention, RELISH, RELISH, RELISH). I am not going to write off the Franco recast because I love Howarth and want to give him a chance. But, goodness, what a letdown from the 50th anniversary. A complete and total drag.

    Bright spots, in such a dreary storytelling landscape? Great to see Denise Alexander. Will we ever see her again???? Maura West is just so amazing and has chemistry with EVERYONE!!!!! Emme Rylan has really grown on me. Hers is a still strong, but poignantly vulnerable Lulu. I LIKE her in the part, alot!

    But my goodness. Where is Anna? Where is Laura? Where are Duke, and Scotty, and Felicia, and Mac, and Lucy, and Maxie, and Patrick, and Sabrina? I miss Kelly Sullivan, as whomever…

    The execs of GH deserved for the show’s ratings ass to be kicked in May, because THEY WASTED ALL THE MOMENTUM AND GOOD WILL!!!!!!! Both of which were generated by storylines rooted in history and acted by people the viewers have made it clear they CARE ABOUT!!!!!! Get back to the roots. That is what drives ratings up and keeps momentum going. Franco ain’t roots, he is a weed that was pulled years ago and, maybe, should have stayed pulled!!


    jimh replied

    You are so right…as for Laura i was hoping she would show up at the hospital to see Luke upsetting Scotty…some missed firworks here!


    Debbie replied

    I agree Tristan I miss the veterans. They really should give them more airtime.


    Patrick replied

    DAYS culminated in several of their key stories….

    so, it’s back to relative… for now… I don’t even know what to expect… but it’s intrigueing to guess.

    Days came together and delivered great story. and WE still want more, whats next… for Kristen, Nick, and Cast Kudos! That’s two good blocks… Kristen – Nick -with Will, packaging it all together … and so on and so on.

    Kate has been hilarious and up to snuff…. all on her own… no Stefano, and non business…. sans, her does she or doesn’t she… need Rafe. She Wants… and that’s enough… even for him… it’s sense’ual. it’s nice to see her about… now, if they’d add more Maggie and Victor.


    GH. I liked that Maura West’s, Ava – GH. told Kiki about her father and that she’s a Quartermaine… I thought that honesty would serve her better… but, didn’t like that she was quashed, so soon, needing her daughter’s signature… I wanted Ava to get right in to the “Q” mansion and start owing some.

    minimally, it’s a crime to not have Anna on… doing something.

    Roger Howarth – he’s one of those actors who everyone has THEIR “Own” opinion on. umhhh… Franco – i wanted to know right away if Franco and Carly had chemistry. will she overcome, even if it’s not Franco’s doing… ie: Michael in prison? I don’t think it’s plausible… don’t think so.

    Silas, for what it’s worth? I buy in to ME’s take. it’s Sam that needs to ease up.

    i can’t add anymore… the ebb and flow of writing… DAYS is ON fire/spot on.


    Patrick replied

    “Q” mansion and start *owning some.

    Patrick replied

    forgot to add…. thank you for saying… miss Kelly Sullivan as whomever?

    heidi replied

    Well said and very true!!! GH is my fave and I want it to be great everyday… that may be unrealistic… but it can be done! Go for it RC and FV… we know the cast and crew will make it happen… because they are the best… with the exception of a few younger newer castings!


  4. Harlee says:

    Days has been quietly on fire during sweeps…DOOL has had the best sweeps month of the remaining 3. I would then put YR next.


  5. Pat says:

    These network press releases should always be taken with a giant grain of salt. No matter how you slice it, these numbers for DOOL are still NOT impressive when you consider how expensive these soaps are to produce, 5x/week, 52 weeks/year.

    I think that the only reason why DOOL is safe for now is because NBC currently has numerous other questionable areas on their daily schedule. Plus, Sony’s licensing fee for the show must be ridiculously low. At this point, NBC will keep any kernel of programming that’s working even the tiniest amount. Between the Today show’s ratings slippage and rumored host friction, low ratings across primetime (save SNF and The Voice), and the upcoming Tonight Show/Late Night host transitions next year, NBC has plenty of other issues on their plate.

    I personally think NBC will hold on to DOOL through at least 2015-16 to allow it to reach its 50th anniversary in November 2015, which will be quite a milestone. But after that all bets are off.


    Patrick replied

    Minimally, I can’t disagree with you.

    I hope… beyond hope, that NBC.. knows that they can’t do without a soap in their line up…

    it’s my last defense that soaps stay.

    you know… backlash… from the bigger ups….


  6. carla says:

    No surprise general hospital lost my interest after nurses ball. Congrats days of our lives.


  7. Patrick says:

    #1 OOOHHHH on the 18 month high.

    #2 ahead of GH. for us Salem’ites… that’s no surprise.

    Wow – Wow – Wow.

    Happy dance for DAYS.


    Jules replied

    Me too, dancing partner! I’m so happy for DAYS! They deserve it! I’ve always loved this show, but these past weeks have been extra exciting and I’m so happy everyone agrees.

    And it seems like their rating highs from November 2011 (Sami/EJ grief sex), Jan 2013 (Nick and Gabi’s non-wedding + Will’s reveal) and this past month’s, were all featuring plots that I absolutely loved, too. Ha!

    Oh, and just because I’m SSSSssssoooo over them, suck it GH! Carlivati and Valentini are good, talented guys, but I lost my love for that show years ago thanks to Guza and all the hubaloo in March and April only made me resent the show more. DAYS is my underdog soap and I am so proud of what they’ve managed to do with good old fashioned storytelling.


  8. brian says:

    Think I am going to stop caring about the ratings game and just enjoy my show, GH and OLTL.

    Long may they live… but I am done with all this network fear rating stuff.


  9. Phil says:

    I am not so surprised! Days has been amazing the past couple of weeks… Here is what I say the ratings should be right now:

    1. Days
    2. GH
    3. Y&R
    4. B&B


    Gemma replied

    Totally agree.


  10. Derrick says:

    Very well deserved. Go DAYS!


  11. Gh lover says:

    I hope they plan to give Eileen a raise


  12. ricardo says:

    Very good news days of our lives is on fire right now. the ratings are finally showing. its about time. days is my favroite soap right now. i love kristen dimera. she is evil but she fell in love with brady. she called marlena a bitch. that was a very good scene. also kristen begging brady on her knees. that was good. eileen davidson deserves an emmy next year. Susan bring her back. she always says kristen is mean mean mean. lol


  13. Daisy says:

    I watch both shows and right now Days is the show I look forward to watching. I never thought that would be the case!


  14. Mary SF says:

    I just don’t understand why network brass haven’t put 2 and 2 together and notice that no matter what soap it is, if the storytelling is good, people watch, if the story telling is crappy they stop. Look at Days, lots of great work being done during sweeps, but for weeks before that YAWN. And GH, burning through story line after story line leading up to the 50 anniversary was so HOT– and now melt down–. And I’m faithful to Y&R, but come on, they didn’t even make an effort for Sweeps at all. The only bone they gave us is the possibility of Jack being Summer’s dad– hanging in for that fall out, but they are sure taking their time getting there. B&B- well they lost me a while ago because of the writing, if I ever hear they have a new head writer, I will tune in again, otherwise I just can’t bear to watch it anymore. So ptb get a clue- invest in your writing team– write it well; we will watch.


  15. 10261991des says:

    I Never Watched The Show,Till It Was On Soap Net…Ilove the story of the gay couple…The blonde..he is Wonderful!1 O truely dont knpw his name…What a Wonderful Actor….He ROCK’s


    jimh replied

    Chandler Massey plays Will


  16. scott says:

    I prefer oltl and amc


  17. c.t. says:

    it’s just been a better show, even a storyline I thought would have been awful ( kate & Rafe??) has worked.

    hope they keep it up!

    AND love the fact Will & Sonny are right in the middle, even during sweeps. sweet kiss yesterday!


  18. Max says:

    It deserves it the show has been really good. Beside Will & Nick who are doing some great acting.. we have Ejami and that always makes the ratings go up!!


  19. Rich says:

    Haven’t watched GH since it,pretty much,became “The Sonny Corinthos Mobster Hour”. DAYS,on the other hand,i’ve watched,on and off,since 1990. More so since OLTL was canned. And it’s actually getting good. Good for you,DAYS!


    AJ replied

    GH is on it’s last leg.. with this news and ABC obvious hatred of the genre, I think they’ll wrap GH up by fall. ABC made the mistake of announcing the cancellations of AMC/OLTL in the spring, giving people months to complain..this time they’ll “hold their cards” close and announce a month before it happens.


  20. sadiha says:

    Brilliant soap is all I have to say. Finally Days is being appreciated.


  21. Marc says:

    Days is the best show left on network . It has been really really good lately !!


  22. Kathy says:

    Days has been great lately. I actually look forward to it each day and it’s been a while since I felt that way about a soap. Hope they keep up the good work and stay on the air for years to come.


  23. Sue says:

    I need to start watching Days, I have always watched Y&R..Have not been happy with Y&R the past few years..time to switch I think


  24. Sara says:



  25. Ces says:

    Days has been really good the past two week but what is NOT working and needs to be completely revamped or done away with is:

    DANIEL & JEN (These two are so boring, I would literally rather watch paint dry!)
    JJ (the casting on this jerky looking punk is way off and his character is horrible – FFWD)
    ABIGAIL & CAMERON (Boring!!!) She had more chemistry with Austin
    HOPE (K.Alfonso being wasted is stupid on Days part!) Not explaining Bo’s absence for all this time is a giant misstep for the show!

    If we can just get rid of all four of these characters OR take Jen on another journey and give K.Alfonso a storyline she deserves, then I’d be a lot more thrilled about Days newfound success.

    In the meantime, I will continue to FFWD straight thru the boring Deveraux/Jonas storyline. YAWN!


    Elizabeth replied

    Hope needs to have a story with Vargus. Hot!


    Ces replied

    I do see potential there, definitely.

  26. Mo says:

    Good. They deserve it. Glad people are watching.


  27. PatF says:

    Good for Days.

    I think it needs to be called out that Y and R was up 17% for the week in that same demo (18-49) to increase their lead.

    Mays sweeps was good for all of the shows, with GH coming in the weakest.


  28. miscrambler says:

    Freddie Smith, Chandler Massey and Blake Berris have just knocked it out of the park lately. There’s some half-decent other plots going on, but all I really want to do is watch these three masterful performers work the material. Some of the plotting is hackneyed, but there’s been a few interesting twists. The dialogue writers have been working overtime on DAYS and all of these performers are just a delight to watch.


    Patrick replied

    You said it perfectly!

    The dialogue writers have been working overtime on DAYS and all of these performers are just a delight to watch.


  29. Iakovos says:

    I try to keep up with all six soaps, althought that means I miss some episodes. I kept up with DAYS this month. It is the newest for me and I have come to really like Salem and its characters. The last two weeks were amazing!

    I expected some GH letdown after the six months leading to the 50th anniversary. I will say I am a little disappointed with the direction plots are taking. Introduction of new characters is always difficult, moreso when the three are played by actors we love who were once characters we loved. It will take patience. Cartini had to work fast here and I suspect some changes may be in order. LOVE LOVE LOVE Maura West. I am no fan of over-the-top freeze-me baby-switch everyone-has-a-different parent revisionist-history storylines and this is where GH wears on me. I want more romance and family drama.

    Loving the AMC reboot, more than the OLTL restart which surprised me. Still, I am so glad to follow some of my favorites in Llanview again.

    Y&R and B&B are the same. The Jeanne Cooper tribute was remarkable and I feel Y&R is stronger since MAB left. Will very much miss Michelle Stafford. As for B&B, another baby for Brooke? Her pleas to Eric had me ready to say goodbye to B&B for good. That series needs a retooling. I like the actors and characters. They just are not fitting together to make a pretty picture. I shake my head and just move on lately.


    PatF replied

    The writing is a lot less frenetic than it was under MAB that’s for sure. I also can’t stand Brooke’s plea to Eric. I find it ridiculous.


  30. janet says:

    RC is an idiot.he has some of the best soap actors ever ,and what does he do. Turn GH into OLTL. The show has no actual plots except for the ones Ol actors are pushing. Franco is a certifiable psycho. No one wants him to win except RC.I like ME but Silas is dead bury him He has no life. Kiki is another way to destroy GH at the hands of the OL writer. I don’t object to new actors but lets not rewrite the history of GH that Guza made us hate. Where is Anna, Lesley comes on the wedding is over ??? Is Maxie dead? haven’t seen her in months. What the hell kind of mother would go on her honeymoon while her daughter has amnesia and is living with Sonny’s goon??Laura hates Sonny. Luke has one child left and he can’t bother to check on her. Will we now have to watch incest, kiki and Michael first cousins. No thanks. Where is Robert? where is Duke,? Where is a story that starts and actually we see the end? All RC can seem to write is rape, rape, rape, women used and then we get oh poor me I am sorry? yuck and of course young well built men with their shirts off. Milo is ten cents short of a dime, and given enough time he would have used Lulu’s amnesia to get her in bed. That’s rape. Its certainly not love. He knew she was married even if she didn’t and he still wanted to bed her. This is the reason the show is losing fans. I want to watch GH if I want to watch OLTL I will turn to hulu! I am back to dvring it so I can FF .I was watching in real time commercials and all. RC needs to listen to the fans and stop blocking them out of his twitter. I have actually been thinking of joining twitter to tell him this. ENOUGH.


    boes replied

    This isn’t OLTL either. OLTL – mostly, with some glaring exceptions – was a pretty good show. What’s onscreen with GH right now defies description, it’s so bad.


    Elizabeth replied

    I think RC was hoping he could keep the GH audience and win over the OLTL audience… instead he is appalling everyone in both camps! I have watched GH since 1980 but these days I wait to see what the boards say before I waste my time on any given day. Decided to do that after the big cheating bait and switch, when they had the Lnl spoiler kiss and then decided their 30 year relationship was no better than an old sweatshirt.

  31. strauss says:

    Rubbish!!! That show is boring as hell and it only caters to a certain type of audience, of course they’re tuning in.


  32. nancy dillingham says:

    GH willfully knocked themselves out of the race–going against the fans–and deriding them for caring for the Luke and Laura story. If memory serves, TPTB DID bring back Laura/Genie Francis, didn’t they???? BUT WHERE IS SHE? OH, NO, DID YOU SAY SHE MARRIED SCOTTY? CAN’T BE! Right there is the ratings killer. What cruelty to trot Genie out prior to the 50th anniversary to get loyal fans’ hopes up and then to dash them! Look no further for an answer. GH WOULD HAVE BEEN CANCELLED LONG AGO IF NOT FOR THE LUKE AND LAURA STORY. Alas, no more Douglas Marlands nor Gloria Monty–just PTB who tell fans “to get a life.” Just sad.


  33. Nikki says:

    Days of Our Lives was very good this week, the climax of the Kristen and Nick/Gabi/Will storylines were very entertaining. However, I believe General Hospital was far better this past week. The Franco reveal, ensemble cast scenes were SO good between the actors and the writing. Lulu remembering her life, after sorting through what she went through with Stavros were incredible and Emme Rylan really shined, not as nuLulu, but as LULU. The Luke/Tracy scenes were, as always, brilliant, with the perfect blend of drama and humor. Maura West proved why she is a multiple Emmy winner in her scenes with Kristen Alderson and Sean Kanan. I just think the show is at a creative high right now and I wish the ratings could reflect that.


    Elizabeth replied

    Stavros was downright ridiculous. No offense to Robert Kelker Kelly, but my Gawd! When Stavros first captured Laura in 1982 he was this nefarious international playboy type that was older than Luke. Now Stavros is this ghoulish vampire wannabe cartoon man, and younger than Laura! (I realize this actor has played the character for awhile, but he is ill-suited to put it mildly. He needs to talk to the people at DOOL and see if he can’ t get badk into the role playing Beau Brady again since Peter Reckel jumped ship. Much better for hm.)


  34. Brenda says:

    I don’t watch Days but I can see why GH is losing viewers. Its been going downhill since the NB and now that they are trying to redeem a serial killer/rapist in two days with a couple of DVDs it can only get worse. Its only a matter of time until it gets canceled if they keep this up.


  35. missellie says:

    I never watched DOOL until recently. The sweeps has been really good and I especially enjoyed the Gabi/Nick/Will scenes among many that were good. I watched GH for more years than I care to remember. This version, under RC, is NOT GH. This is all about bringing on three actors that he likes and building stories around them. In addition, he is continually bringing on new characters. Fan favorites are left on the back burner for many days at a time and the stories are ridiculous and they keep getting worse. I finally got the message and stopped watching GH this week. I wish that someone at the network would hire a new head writer and restore GH to its former glory.


  36. robert says:

    Days had it’s best May sweep in years. All the other soaps were terrible.


  37. Gemma says:

    While GH was singled by this journalist it might be important to look at the time slots of the shows in question. B&B is opposite DAYS and has become an epic failure due to misogynistic writing and the pushing of everything Logan upon the viewing audience and in doing so TPTB have alienating many people in the fan base of Steffy and Taylor. #savetheforresters or #switchtodays .


  38. Helen says:

    Days of our lives has definitely been better lately, with the Todd/Franco storyline I have lost a lot of interest in Gh, its just too unbelievable and silly.


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