It was a sorrowful week on Days of our Lives, but a big week for the NBC daytime drama series about to celebrate its 50th anniversary in just a few weeks time!
The long-running series garnered its most watch week in 19 months for the ratings week of October 12-16th. The episodes surrounded the murder of Will Horton (Guy Wilson), and his loved ones dealing with the fallout including: return appearances by fan favorites, Alison Sweeney (Sami) and Freddie Smith (Sonny). The week featured dramatic and emotional performances from the DAYS cast in a storyline move that has been met with an onslaught of social media reactions on the decision to kill the legacy and LGBT character of Will.
According to NBC press release, DAYS scored very strong with a major increase of 2,647 million total viewers for the ratings period. Additionally, the daytime drama matched its top-rated week among women 18-49 in nine months, and hit a 19-month high in total viewers.
For the week of Oct. 12-16, Days of our Lives (0.80 rating, 6 share among women 18-49, 0.46 rating among women 18-34) ranked #5 among network daytime series in the women 18-49 demographic and #6 in the women 18-34 race, according to “live plus same day” viewing figures from Nielsen Media Research.
Scoring 2,647 million total viewers makes the episodes the most-watched week for Days of our Lives since the week of March 3-7, 2014 (2,717 million viewers). Among women 18-49, DAYS earned its highest rating in five weeks (since the week of Sept. 7-11, 0.80) and equaled its high in nine months (since Jan. 12-16, 0.86).
So, what do you think of DAYS ratings performance? Will it be all uphill and continue to increase as we head into the major story for the 50th anniversary celebration? Share your thoughts and reactions to the numbers in the comment section below!