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54 October 22nd, 2015 Days of our Lives Scores Most-Watched Week In 19 Months!

Courtesy/NBC

It was a sorrowful week on Days of our Lives, but a big week for the NBC daytime drama series about to celebrate its 50th anniversary in just a few weeks time!

The long-running series garnered its most watch week in 19 months for the ratings week of October 12-16th.  The episodes surrounded the murder of Will Horton (Guy Wilson), and his loved ones dealing with the fallout including: return appearances by fan favorites, Alison Sweeney (Sami) and Freddie Smith (Sonny).  The week featured dramatic and emotional performances from the DAYS cast in a storyline move that has been met with an onslaught of social media reactions on the decision to kill the legacy and LGBT character of Will.

According to NBC press release, DAYS scored very strong with a major increase of  2,647 million total viewers for the ratings period.  Additionally, the daytime drama matched its top-rated week among women 18-49 in nine months, and hit a 19-month high in total viewers.

For the week of Oct. 12-16, Days of our Lives (0.80 rating, 6 share among women 18-49, 0.46 rating among women 18-34) ranked #5 among network daytime series in the women 18-49 demographic and #6 in the women 18-34 race, according to “live plus same day” viewing figures from Nielsen Media Research.

Scoring  2,647 million total viewers makes the episodes the most-watched week for Days of our Lives since the week of March 3-7, 2014 (2,717 million viewers). Among women 18-49, DAYS earned its highest rating in five weeks (since the week of Sept. 7-11, 0.80) and equaled its high in nine months (since Jan. 12-16, 0.86).

So, what do you think of DAYS ratings performance? Will it be all uphill and continue to increase as we head into the major story for the 50th anniversary celebration?  Share your thoughts and reactions to the numbers in the comment section below!

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  1. Wilma Biddle says:

    It has been a very sad week on the show but I am waiting to see what happens. I can’t wait to see what happens when Bo gets back. I have watched the show since it first started and I love it.

    Reply

    Kelly replied

    I can’t wait for Bo to get back either. Sadly, Peter Reckell is back for only 13 weeks which means that Bo will be leaving Salem again sometime in December. Peter Reckell, after 17 year as Bo, wants to move on.

    Reply

    CeeCee replied

    Oh, Bo will be back just in the nick of time. He will save Hope from Aiden’s necktie.

  2. tim S says:

    Ready for some more killings..

    Reply

    Kelly replied

    Definitely will happen.

    Reply

    su0000 replied

    lol Tin S..
    soaps are really really really boring with couples and love gone wrong junk..
    Give a soap some darn good murders, shooting, stranglings and WALLA up goes the numbers! lol
    younger people of the 21st century era of media just do not like loooooooooong love conversations and couples problems, they like action, intrigue, gripping stories.

    tv and movies no longer have much involved love stories because it just not wanted.
    soaps need to get out of the 80′s and into the 21st century if they are to get new viewers,

    Reply

    CeeCee replied

    And, Su. That’s exactly what’s wrong with Daytime programming. You do have a Lust/penchant for the macabre. What younger people are you talking about…of the 21st Century, you say? Well, isn’t that rich? No, Su, normal teens are not interested in crime stories, unless they are mentally unstable. You said once that your parents were both psychiatrists. I am more than certain, that is not what they advocate. C’mon, susu….really? I am a ‘younger’ person…I like action/adventure/fantasy, but I dislike crime/gore. When I watch a show that intrigues me, I cover my eyes during the ‘bad’ stuff.

  3. Matthew Place says:

    This sounds great until you read the actual numbers in the article. Sounds like Days is still last place among the remaining 4 daytime soaps, so killing off Will Horton didn’t elevate the show in that regard — but it did create a firestorm of bad press on social media. Highest rated episode in 19 months, really sad considering it wasn’t highly rated then either. I hope it was worth killing off a legacy character, doesn’t sound like it, though.

    Reply

    maddiehayes replied

    DAYS has been in last place for years! Nothing new there. I would like to see them overtake GH because GH has been SO bad lately and DAYS has been SO good, but maybe the word just isn’t getting out fast enough. DAYS’ ratings do seem to be improving week-to-week.

    Reply

    code85 replied

    Days has not been last for years. You go 2009 or 2010 and they were not in last place. They were not last place in the 90s

  4. 4ever DAYS says:

    DAYS is spectacular!!!!!

    YesterDAYS (10-21-15) episode involving Aiden’s murderous visualization was absolutely spellbinding!!!!!

    I “Hope” everything turns out alright!!!!!

    Reply

    nancy dillingham replied

    I wholehearted agree that Aiden’s visualization of his killing of hope was spellbounding–marvelously done, giving shading to the character and allowing the viewer to connect emotionally to the scene.

    Days is succeeding for one simple reason–it is continuing to give the viewers what they have always wanted–great stories, great acting, great writing, get scene setups, and the characters they want to see–and–no small thing–giving legacy characters their dues. Patch kissed Kayla! We viewers believe now that there will be a happy ending for them. Patch is going to bring Bo home. Evil will be punished; Ben will be caught, and Abby and Chad will also reconcile. We want to see these great, emotional, well-planned characterizations and plot lines. Most importantly, we want the show to have a moral center where evil is punished and good rewarded. Cheers to Days for treating the viewer with respect and for honoring and appreciating the longtime viewers who has stuck with the show and are coming back to it in droves. Go, Days! I’m watching and savoring your well done shows and can’t wait to see each day–it’s “like old times”!

    Reply

    CeeCee replied

    I know, maddiehayes. At first, I was taken aback…confused. I had the TV on, but I wasn’t paying much attention as I was doing other stuff….then, when my brain settled on the show? spellbinding, indeed….riveting. It was soooo very clever what ‘they’ did. I was floored by the sheer outstanding staging of that scene. For Aiden to go over his sequence of action/activity was a stroke of ingenious madness.

    Reply

  5. Adam says:

    Well all of this controversy over Will definitely worked out, 19 months ago was when Kristen, EJ and Sami were still on. Since this is about last week’s ratings we can’t count Sami as part of the spike cause correct me if I’m wrong but she was on this week.

    Why weren’t ratings released for last week though? It wasn’t even on soapoperanetwork website like it usually is.

    Reply

  6. Mark says:

    Great news!

    Reply

  7. Jimh(leave it to beaver) says:

    Sounds like they are starting to make a “killing” in the ratings…but will it all “die” down after the 50th and be a “slow death” as once again Days will get “strangled” by the competition and remain “buried” in 4th place?… maybe Days and GH could end in a “tie” for third?…lol

    Reply

    nancy dillingham replied

    Wow! Enjoy that war of words–you “slay” me–clever. Are those shows calling you yet for your writing expertise? LOL

    Reply

    MBmomof3 replied

    Clever.

    Reply

    4ever DAYS replied

    Very good, “Jimmy!”

    Reply

    Patrick replied

    you really treat us to humor….

    with all our inner mindset carrying drama ; at the forefront

    you frontburner us with laughter

    Reply

    CeeCee replied

    Well, now. Here goes the jimh we all know and love. Your play-on-words (puns) surely made a “killing”. LOL. luv-ya, Jimmy.

    Reply

  8. MBmomof3 says:

    Glad to see people are tuning in. The performers deserve it. The cast are giving it their all IMO.

    Reply

    Patrick replied

    gosh, aren’t they tho

    leaves me … awestruck and wanting the best for my show of shows

    “every” actor who has shared on this blog… plus tweets

    on just how excited they are with the scripts and the energy at the studio…

    dang it tho… DAYS is headlining … so it is!

    my favorite pastime… is Happy

    Reply

    MBmomof3 replied

    Patrick, I’m so happy that your show is bringing you joy. It’s a pleasure to read your posts. I’m loving Days too. Soapy goodness. :)

    Days faces ratings challenges that the other soaps don’t, due to the affiliates scheduling and it not airing at all in some major markets. I would love to see it overtake GH because it is the superior show IMO.

  9. Tina says:

    Very good week. But days must follow through on the EJ is alive story

    Reply

  10. Katiek says:

    I recently started watching Days again when I
    Heard Steve and Bo were coming back.
    I was shocked Will was murdered, I know many
    Didn’t like the actor, I feel the character had been
    Written horribly and ruined with his affairs, but
    Killing him? I just hope Lucas gets a much needed
    Story out of this.

    Reply

  11. jen says:

    My prediction: By December, the ratings will have tanked and in January the show will announce they are canceled with a final air date in September.

    Reply

    code85 replied

    Really?

    Reply

  12. Christine says:

    Honestly, these numbers seem like heavy spin by NBC, but it’s nice that Days is on an upswing. It sure beats the alternative. Fingers crossed that this eventually leads to some kind of renewal for the show.

    Reply

    Patrick replied

    “fingers crossed…”

    bar none

    this simply has to be it

    renewed energy vim and vigor and leading daytime

    NBC / Sony / Days of OUR Lives

    hey! if NBC is lauding their achievement… let it be

    Reply

  13. maddiehayes says:

    It should be obvious by now that beloved vets, romance and good writing is what brings in the viewers. March 3-7, 2014, saw the return of Drake Hogestyn as John Black. Nicole & Eric had some romantic moments. That alone would have been enough for me to tune in. As someone else noted, EJ and Sami were still on in those days. They were a very popular pair, and DAYS burned a lot of bridges with their fans in the way their exit was handled. Even though I’m a Lumi fan forever, I am glad to see DAYS has taken small steps towards correcting the Ejami fiasco. Last week’s episodes were all about the murder of Will, which was heartbreaking, but the performances, especially from Bryan Dattilo, were wonderful. I’m glad to see the ratings up, because DAYS is definitely “must-see TV” again.

    Reply

  14. Mary SF says:

    Well they would be in big trouble if that story and fall out didn’t bump up the numbers– but whether those numbers hold in the weeks to come will be the real issue.

    I am finding the story telling to be a bit uneven. Some episodes are so compelling that sometimes I watch them again later in the afternoon via time shifting on my satellite, then the next day I am falling asleep in the middle of it— I like to see the pacing improve–right now they are way too much time of somethings (like Daniel and Nicole doing a dance routine that reminded me of a bad episode of Dancing with the Stars– I mean Nicole isn’t a young heroine discovering love for the first time, so for me the number just didn’t fit her character or Daniel’s. It wasn’t romantic it was boring)—and not enough time on the scenes I did hope to have more meat to them, (like Caroline finding out her great grandson was dead.)

    But still looking forward to the 50th

    Reply

    Patrick replied

    “…I am finding the story telling to be a bit uneven ”

    I feel like i’m watching two shows

    the days of ole and the new DAYS , ie: August 17, 2015

    full steam ahead….

    ie: DAYS of ole

    ??? huh? whenever they show… (what carried? DAYS… and I can no longer stand… and no longer, find interesting… ) because their was so much of them…

    Daniel, Eric, Brady, Nicole, and Jennifer

    to watch them now… they haven’t even integrated them at all with the new storylines and new actors… is that telling?

    I was embarassed watching Daniel and Nicole (dancing with the stars) number… seriously… this is how they star?

    all these two have done… is … goo goo eyes at each other… as they have yet to figure out a wedding date… and oomph… oh… let’s choose valentines day to make them too special

    Eric and Brady…. ??? I still like them and believe they have character value… but how? will the writers delve in to and prop them… if it’s possible?

    as for Jennifer Horton? I know I’m tired and over Bambi stuck in headlights… no magic to draw on… ever

    I’d offer … they let these 5 actors go… and rehire… Kassie DePaiva and Daniel Cosgrove

    ie: it’s been 2 months in on the new show
    since August 17, 2015

    i’ve read that it takes upwards of 2 to 6 months for the stronghold of new to take

    i’m seeing a rebirth

    Reply

  15. Patrick says:

    “another” well done ep’…. DAYS production is treating

    Daniel Cosgrove’ Aiden; is this days current new leading man…. the natural ease he shares on screen with Hope… is astronomical… look at how happy Hope is… ( do you think, she’d lend/help him out with money, if she wasn’t ? )

    my first thought after that well done production that DAYS treated us to …
    That Aiden realizes what the heck he’s doing !!!! stop … what ails you and live in this new life of yours… with your new lover/fiance… and his son, with Ciara

    how can a person not know… what he has?

    I just hope this is the catalyst that turns him around

    it’s A list acting…

    I know the writing is on the wall

    but… it’s a huge part of the DAYS canvas that has to start all over again… Kristian Alfonso is being asked to carry a huge part of what makes up DAYS… history, veteran, character acknowledge… and a part of the generation mix in Salem…

    for days to throw Aiden and Hope away… doesn’t make sense

    I so wanted Bo to reunite with Lauren Boles’ Ciara Alice… Rafe certainly won’t have the same magic, with her as well

    I’m critiquing my favorite pass time, too much so

    it was magic all the same… to see one of my favorite couples… shine

    Daniel Cosgrove is an undeniable carry of this show…

    after Eve
    after Clyde
    with Ben still imploding

    Now DC’ Aiden is stealing the show

    Reply

    janet replied

    Patrick I agree. Days is shooting its self in the foot with getting rid of D.Cosgrove. he and Hope have great on screen chemistry>Bo is not staying, so let him and Hope reunite for a while, and when its over get back with Aiden. Also shouldn’t Bo come home to a daughter he shared the screen with before.

    Reply

    code85 replied

    I disagree with both of you. Daniel Cosgrove is talented, but every show he has been on is last couple of years has been canceled. Get my drift. The writers half be given some credit for his performances, they give him enough meaty story to act out.

  16. Llanviewer717 says:

    Kudos to all the actors. They have given outstanding performances after Will’s murder. Poor Lucas is just breaking my heart. I can’t stand it. He is just devastated by the loss of his son. I hope Adrienne can help him.

    Reply

    edie bailey replied

    Llanviewer717
    You said it perfectly. Bravo to Bryan R Dattilo, who is my favorite actor on Days and has truly been brilliant and I hope he submits his recent material for Emmy consideration. Watching his utter devastation upon the loss of his son Will has been utterly unbearable, as you stated. It was especially cruel, coming so soon after Adrienne broke up with him. As it appears she has finally concluded that her marriage to Justin is not salvageable–and has already reached out to comfort him–I sincerely hope that they will rekindle their beautiful romance. It’s so hard to watch such a sweet guy spending most of his life alone when he obviously has a great deal of love to give.
    Finally, as a longtime Lumi fan, I was looking forward to much more storyline between Lucas and Sami (with Alison Sweeney’s recent return visit) with them helping each other cope with the death of their son. Alas, it surely seemed like Sami was more profoundly interested and invested in E.J.’s letter and venturing off to Switzerland to pursue whatever leads she might find about him.
    In any event, I join you in wishing Lucas a happier future with Adrienne right by his side.

    Reply

  17. mike says:

    The next week will be the true tell. Did they piss off enough viewers by killing Will to have a ratings drop.

    Reply

  18. jj says:

    It’s like a train wreck. People watch just to see what is happening. Unfortunately they will still end up losing alot of long time fans like me. I bet in 2-3 months they will have the worst ratings ever.

    Reply

  19. Amy V says:

    I have watched the show for 30 years, and I was devastated! I just keep watching for a new twist that wl make me happy.b I was really angry with so much death!!

    Reply

  20. Patrick says:

    Judi Evans STARs

    LOL…. my dream lady… oh there are so many… I stand by my post… she’s 1 of 2 in Salem

    yes ! alongside my Mary Beth Evans…. these gals forefront lead and pull me

    they make me smile beam laugh and yearn for romance

    simply radiant

    Adrienne pulled out all the stops… even if… Justin and Sonny, emphatically stated she doesn’t put herself first…

    oy! she wasn’t having any of it… from Justin…. “we have legal papers ” proving you are not a part of my life any more…. to that affect and it’s huge

    LOL – woah – tears

    I don’t know… I thought in prvious weeks.. these two decided to give their marriage another try?

    that being said…. I say : ” if this is what it takes for Adrienne to resolutely stand her ground… hang tough… and poise herself an independant woman”

    Yowsah! my gal reigned yesterday

    that strong willfull mindset is sexy!

    oh, she has her misgivings about life, even if she knows she can’t not stop loving Justin

    give this woman scripts and she will command attention

    I “love” her

    Reply

  21. CeeCee says:

    I am not surprised. Ben was riveting…WOW!!
    Plus, as maddiehayes said, bringing in the many vets, cinched it, albeit I am already tired of Bo and Steve being held captive. I hope the action will start now. I am sure both these seasoned thespians will give us what we want…..Awesome, swashbuckling entertainment.

    Reply

  22. mark says:

    LOVE YOU DAYS HAPPY ANNIVERSARY DAYS!!!!!!!!!!!!!!!!!!!!!!!!

    Reply

  23. janet says:

    After not having watched Days for years. I am enjoying it now. Will I don’t care about. Sammi the brain dead idiot married to the man who raped her ?I hear she is leaving so EJammi gone I can stay..never liked her with him. I like the murder mystery and of course, the returns. If Bo isn’t staying I wish they had left Aiden alone. I like Danial Cosgrove and I do like Aiden. Nice to see Caroline and Victor, never understood why these two actors were not put together. even at their age they have great on screen chemistry. Bo ,Patch, Kayla , most of the Bradys . I am actually watching and not FF . I also like Abigail and Chad, so shoot me. I wish Andre was Tony and Anna could also return. plus jack. Guess we can’t have it all, but if they keep going maybe Days has a chance. The show is good right now, and has caught my interest .I would much rather see Hope with Aiden than Rafe. I like Rafe OK but I like DC more. JMO.

    Reply

    CeeCee replied

    Awww, Janet. Will was part of the edifice that made Days. A fundamental brick was removed. The remaining Horton name will soon be no more. I don’t think TPTB did get their ducks in a row here…..Will’s death was a random, willy-nilly, thoughtless and senseless action.

    Reply

  24. PGP says:

    I may be in the minority here, but I love having Gabby back on this show. I also sort of like the possible pairing of JJ and Gabby!

    Reply

  25. suzi says:

    i am shocked that i am reading so much negativity. i think the show is great! i have only been watching about 5 years but it has really perked up and moved some stories along. i think Days needed to really shake things up and shock some viewers….the show has been on brink of cancellation since I have watched it. Let the writers/EP try something different. To be honest it seems like FINALLY the actors arent retreading half the prior days dialogue from the day before every day! THAT was horrible! my only complaint is just a personal thing….i cringe when i hear “FANCY FACE”….”Sweetness” is good though!

    Reply

  26. Cynthia says:

    I think the new writers need much help…they go into too many directions & calculate story line miserably…they are rather lazy and unimaginative in their efforts and need a substantial boost …hire someone who knows how to write for goodness sake !

    Reply

    code85 replied

    Not everything in life is a bed of roses.

    Reply

  27. Katzie says:

    I, too, am sorta surprised at all the negativity about the changes at Days. The very day the new writers took over was the day the show became exciting again. The Days preview that is up on YouTube is more like a movie preview – there is excitement and drama coming up! Days has become Must See TV again. I will miss some people however, like Paige, Will, and Aiden. But since this is now a show I look so forward to, the changes are worth it. I am sad Bo will only be back for a short time, tho. They invested so much time in establishing Aiden’s character, it’s too bad he’s become so greasy. yuck. November sweeps are about to begin and the best Days are about to come!

    Reply

    4ever DAYS replied

    Great post, Katzie!

    DAYS has gone from good to ON FIRE!!!!!

    Reply

  28. code85 says:

    Days is number 3 in viewers out doing GH by 1,000 viewers.

    Reply

    MBmomof3 replied

    Woohoo! Congrats Days. You deserve it.

    Reply

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