Days of our Lives, which has been on fired of late creatively, is also seeing it turning into viewers who are jazzed up about the long running NBC soap opera in the coveted and all-important Nielsen ratings!
The folks in Salem have received a wonderful New Year’s present with their latest ratings! In total viewers, DAYS averaged 3.021 million for the week of December 30th to January 3rd, its biggest overall audience since the week of January 31-February 4, 2011 (3.030 million). DAYS aired as a special on Tuesday due to the New Year’s Eve holiday and was preempted on Wednesday.
DAYS also delivered its biggest week long women 18-49 audience in more than two years and its biggest overall audience in nearly three years, reaching those peaks during the holiday week of December 30th through January 3rd! For the week, DAYS (1.0 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #6 among network daytime series in the women 18-49 demographic and tied for #5 in the women 18-34 race. DAYS averaged 669,000 women 18-49 during the holiday week, its biggest audience in that key demo since the week of November 21 to November 25, 2011 (703,000)
Season to date, DAYS is tied for #6 in the women 18-49 category and tied for #5 in the women 18-34 demo. Season to date, DAYSis up 8% in the women 18-34 category (217,000 vs. 201,000), up 13% in the women 18-49 race (700,000 vs. 617,000), up 13% in the women 25-54 demo (854,000 vs. 758,000) and up 10% in total viewers (2.9 million vs. 2.6 million).
So, what do you think about the strong showing for DAYS in the ratings? What do you think about the current state of DAYS? Is it the best show on daytime right now? Weigh-in!