News - Soap Buzz

42 January 11th, 2014 Days of our Lives Tops Over 3 Million Total Viewers For First Time In Nearly 3 Years! Delivers Largest Rating In Key Women Demo In Two Years!

Courtesy/NBC

Days of our Lives, which has been on fired of late creatively, is also seeing it turning into viewers who are jazzed up about the long running NBC soap opera in the coveted and all-important Nielsen ratings!

The folks in Salem have received a wonderful New Year’s present with their latest ratings! In total viewers, DAYS averaged 3.021 million for the week of December 30th to January 3rd, its biggest overall audience since the week of January 31-February 4, 2011 (3.030 million).  DAYS aired as a special on Tuesday due to the New Year’s Eve holiday and was preempted on Wednesday.

DAYS also delivered its biggest week long women 18-49 audience in more than two years and its biggest overall audience in nearly three years, reaching those peaks during the holiday week of December 30th through January 3rd!  For the week, DAYS (1.0 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #6 among network daytime series in the women 18-49 demographic and tied for #5 in the women 18-34 race.  DAYS averaged 669,000 women 18-49 during the holiday week, its biggest audience in that key demo since the week of November 21 to November 25, 2011 (703,000)

Season to date, DAYS is tied for #6 in the women 18-49 category and tied for #5 in the women 18-34 demo. Season to date, DAYSis up 8% in the women 18-34 category (217,000 vs. 201,000), up 13% in the women 18-49 race (700,000 vs. 617,000), up 13% in the women 25-54 demo (854,000 vs. 758,000) and up 10% in total viewers (2.9 million vs. 2.6 million).

So, what do you think about the strong showing for DAYS in the ratings?  What do you think about the current state of DAYS?  Is it the best show on daytime right now?   Weigh-in!

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  1. MaX says:

    Days is on fire. I haven’t been this excited to watch the show in a long time. This is now the first one I watch everyday.

    Reply

  2. MBmomof3 says:

    Love it! DOOL is my #1 soap right now. Keep it going. Congrats to all involved on the turnaround!

    Reply

  3. Jules says:

    Superb news!

    After the big Kristen wedding reveal and her leaving, I think everyone was concerned how they would keep the momentum going. But they sure have! They have delivered in every way!

    Kudos to everyone over at Sony/NBC and DAYS! Great work by everyone involved!

    News of the renewal should be following soon…….

    Reply

    4everDAYS replied

    DAYS should get a 3 year renewal. Great characters in great stories that will generate exciting DAYS for many years!!! Our DAYS will turn to everlasting blissful years!!!

    Days of our Lives is blowing my mind!!! I love every aspect of my DAYS!!!

    These are OUR days! These are OUR lives! These are the days of OUR lives!!!

    Days of our Lives is on NBC-The Hourglass Network!

    Reply

  4. Mo says:

    YAY for Days!

    Reply

  5. 4everDAYS says:

    My username says it all!!!

    Reply

  6. Jen says:

    I just started watching Days again this week thanks to EJabby! They have me totally hooked on the show. Nice to see soaps doing so well again in the ratings.

    Reply

    LB0wen replied

    I am interested again because of them too. For so long I’ve barely watched. I was losing interest. Now, I am glued to it!!! TEAM EJABBY!!!! <3

    Reply

  7. thrillSeeker says:

    Yep, I’ve dumped Y&R and moved to DAYS. The best soap on TV is on NBC.

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    jimh(leave it to beaver) replied

    You got it dude!!!

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    Georgia Ruffing replied

    yep, me too, no more Y&R and on to better (DOL) soon to be #1!!!!

    Reply

    4everDAYS replied

    Welcome!!!

  8. betty stanley says:

    After the firing of Michael Muhney, from Y&R, Jan. 30th is the last time this Y&R fan will watch. DOOL sounds like a great replacement. Will check it out on Jan. 31st. Good to know.
    Thank you once again Michael Fairman for your positive spin on what is really going on. You do good work.

    Reply

    shawn replied

    U need 2 check out DAYS, NOW!!!

    Reply

    4everDAYS replied

    Day after day, you are missing great DAYS! Have fun playing in the sand!

    Reply

  9. Mark says:

    I love days so much and look forward to watching every day. The other soaps I sometimes fast forward!!

    Reply

  10. Lily says:

    I think Days is going to stay strong with the stories they are putting forth now. The Ej and Abby affair was a shockingly fun twist that can’t help but make one want to see how it plays out. Nick is he dead or isn’t he (? ) keeps me engaged and I love the sweet romance they’ve put forth with Rafe and Jordan! I’m enjoying they’ve now included Lucas and Sheryl into Jordan’s mystery opening up the canvas to make that an intriguing tale. Great work Days!

    Reply

  11. denisefan says:

    DOOL is the best of the four network daytime serials thanks to he focus the lead characters — EJ, Daniel, Jennifer, and Abby. Should the writing team create a compelling story to lure Peter Reckells back to daytime and cast a new dashing young actor as Shawn-Douglas, the audience will continue to grow significantly.

    Reply

    Lena replied

    Since when did Abby become a lead character?

    Reply

    Jeanie replied

    Or Jennifer? To me the main characters are EJ, Sami, Nicole, Daniel, Brady and Eric! Who else agrees?

  12. Lauren says:

    Wow, from the comments I’ve been reading Days sounds like the place to go after 1/30 if Michael Muhney has not returned to Y&R. For me, after being a Y&R viewer from day 1 there will be no more Y&R/CBS/Sony. Counting the days….

    Reply

    shawn replied

    Come on over 2 DAYS!!! It’s the hottest ticket in town!!

    Reply

    Jules replied

    I don’t want to spoil this and say you’ll be free from 2/3 when you come to DAYS, but DAYS IS a WAAAAY better show than YR! You should start watching now because the major stories are just starting up again. It’s the soap to watch for sure!

    Reply

    4everDAYS replied

    It pays to watch DAYS!!!

    Reply

  13. Paulette Patterson says:

    I love this show watch it 5days a week. Love the man who plays E.J.

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    4everDAYS replied

    I wish it was on 7 DAYS a week!

    Reply

    Jeanie replied

    When I’m not watching current episodes I’m watching old ones (particularly ones with EJ – Ejami, Ejaylor but especially Ejole) love Ejole!

  14. lisa says:

    Days are great. I have been watching for a very long time. But I’m very upset about Soapnet Channel. Please put this channel back on…

    Reply

  15. Joyce wells says:

    I will not miss one show. I got hooked on it by accident I hated soaps all my life and I’m 71 now catch myself about to pray for Daniel and Eric occasionally Now I can’t catch it on sop net if I can’t watch it at 1 don’t know how to catch it on internet ??

    Reply

    Reed replied

    It’s on Hulu also. Check it out there.

    Reply

    Jeanie replied

    I watch it though facebook – “Days of Our Lives Videos”

    Reply

  16. Joyce wells says:

    I’m hooked !! Catch myself wanting to pray for Daniel and Eric

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  17. Ronda says:

    I have been watching days since I was 12 years old I am 59 now. My grandmother got me hooked on this show and I have always loved watching it!!

    Reply

  18. mary says:

    Leaving Y&R now that Michael Muhney fired and this sounds like a nice replacement…see you on the 31st.

    Reply

  19. RJS says:

    The Ej and Abby rendezvous has kept me watching and wanting to see more of what happens between them. Good soapy stuff. Keep up the momentum Days, and we will keep watching!

    Reply

  20. Emily says:

    Good for Days!!:) I’m hooked and enjoying it. Have been watching since circa ’83. I like the storylines, how the characters interact/changed up, it flows. For me the rgt amt of drama, soapiness and the shenanigans (brings a little bit of the funny:)

    The Abigail and EJ love scene was smoking. I’m not looking at them as a couple per say, but enjoying that twist in the story line. Yowza, when Sami finds out….

    Keep it up!!

    Reply

  21. Kelly says:

    Always has been and always will be my favorite soap!!!

    Reply

  22. Elaine says:

    Sooo happy that the world is starting to see that daytime tv is still alive!! I have always watched DAYS but the s/l’s are sooo intriguing, it’s better than most shows at night! I love the Eric and Nicole love story..who doesn’t want to see a priest–who was drugged and raped by his future sister in law and accused his first true love of raping him–end up falling in love once again!???!! This is pure soapiness at its best!!! Keep it up DAYS:)

    Reply

  23. Dmitri says:

    Woot woot! Days has been doing so well! Between the Daniel-Eric-Nicole love triangle-ish stuff to the shocking but very hot love scenes between EJ and Abigail. Now, with Rafe and Jordan getting together and Lucas getting more scenes with Sheryl, things are only going to get better.

    Reply

  24. Patrick says:

    “…The folks in Salem have received a wonderful New Year’s present with their latest ratings! ”

    Isn’t this a further testament… to how good it is to be : in Salem!

    yes it is!

    Ta-Da!

    there is no cast shock… no bait and switch… no waiting for story advancement, comparable to the other 3 shows… the whole cast expertly weave themselves throughout the canvas… and I’m giddy and can watch the whole hour… and still dream… along

    Days of OUR Lives… for Year 2014… will reign us all in… for intrigue… awe… and fascinate us with the actors skills… and comparable on par writing… to maintain… best show… and must repeat… as best show… at this years Emmys!

    Reply

  25. Jeanie says:

    In my personal opinion “Days” always was the number one show! Got hooked with Ejaylor and now just can’t wait for each episode – and OMG isn’t it exciting now!!! Love Nicole, Daniel, Eric triangle but can’t WAIT to see what happens with EJabbie!!
    PS – have never like EJami (although I do like Alison Sweeney, just not her character)!

    Reply

  26. RLeternal says:

    DOOL, my favorite soap. So, so happy.

    Reply

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