For all of our soapers, and all of our colleagues in daytime programming, especially the soaps, the nominations announcements for the 39th Annual Daytime Emmys have been postponed for tomorrow! Now, it looks like next Wednesday will be the day we will know what performers and series have a shot at daytime televisions highest honor.
Broadcasting & Cable spoke to sources close to NATAS and exclusively broke the news on the reason for the postponement. It looks like the academy is trying to broker and leverage last minute deals which would give the Emmys a television broadcast home on HLN, and an Internet and social media home with AOL! The Daytime Emmys are set to be handed out on June 23rd at the Beverly Hilton Hotel in Los Angeles.
Here is what Broadcasting and Cable posted this afternoon: “The National Academy of Television Arts and Sciences is hammering out a deal with Time Warner-owned HLN to be this year’s telecast partner for the annual Daytime Emmy Awards. NATAS also hopes to secure a social media partner for the awards, and sources say the organization’s board is targeting AOL. AOL is increasingly positioning itself to acquire and broadcast entertainment events. In February 2011, the portal acquired The Huffington Post, and on April 24, AOL announced the AOL On Network, which reaches nearly 60 million consumers across 14 curated online video channels. None of the parties — NATAS, HLN or AOL — chose to comment. The awards, which are taking place on Saturday, June 23, at the Beverly Hilton, are having an increasingly tough time staying relevant as daytime’s once glamorous and popular soap operas are being cancelled and replaced by talk shows. Nominations for the Daytime Emmy Awards were expected to be released this Friday, May 4, but have been put off until Wednesday, May 9, in order to close these deals first.”
So what do you think of the news of the pending deals to give audiences around the country and the word a chance to see the Daytime Emmys this year? Are you chomping at the bit to learn the nominees as much as we are? We will all have to take a breath! Make sure to come back to On-Air On-Soaps on nomination day, and the continuing developments on the Emmy ceremonies!