The numbers are in for the 42nd Annual Daytime Emmy Awards which were back on television after a year hiatus. And the numbers were good for the Pop network, who for the first time broadcast the ceremonies where they clocked nearly 900,00o in total viewers from the exclusive first-run airing and the repeat broadcast. (Pop aired two telecasts of the awards ceremony – live broadcast at 8 PM ET/5 PM PT with a repeat at 11 PM ET/ 8 PM PT.)
The live premiere was the most-watched live event on Pop/TVGN in eight years, dating back to when the network premiered Live on the Red Carpet with Joan and Melissa at the Academy Awards.
In addition, the 42nd Annual Daytime Emmy Awards hosted by Tyra Banks, ignited fans on social media and became the second-highest-ranked show in Nielsen’s Twitter TV Ratings for the night, just behind Game of Thrones. The live awards show outranked the 2015 Radio Disney Music Awards, WWE Extreme Rules and Keeping up with the Kardashians in the Nielsen Twitter TV rankings.
While the 900,000 is significantly less than back in the Daytime Emmy telecast heyday of the 90′s, and as recently as 2011 when it last aired on network TV, Pop is a cable outlet and the Daytime Emmys are building a comeback after several sub-par outings. This year’s production was handled for the first time by Michael Levitt Productions.
So, what do you think about the numbers for the Daytime Emmy telecast? And how well the Daytime Emmys performed on social media? Never underestimate the power of the soap viewers and those of daytime television!