Every year with the changing landscape of daytime television, the National Academy of Television Arts and Sciences (NATAS) and those who work in the daytime industry try to implement additions, when warranted, to the number of categories for the Daytime Emmys that reflect its current state of programming.
For the 43rd Annual Daytime Emmy competition, and upcoming presentation the following changes are afoot as noted by NATAS Senior VP Daytime Emmy Awards, David Michaels, in an feature for Variety.
First, the awards will feature a new category for Outstanding Musical Performance in a Talk Show/Morning Program. And with that, the possiblities seem endless as to the big name stars who could garner a nomination. Michaels elaborated: “If you think about the kinds of guests that are on The Today Show, Good Morning America and all of the talk shows, the entries in that category are like a who’s who of the recording industry, so no matter who gets nominated, that category’s going to be on fire. There will be a minimum of five nominees, but the number could go up.”
Secondly, with the boom of online web series and so many daytime soap opera favorites appearing in them, this year, instead of only one acting category comprising both male and female performances, the category is now split into two like the Daytime Drama Series acting categories. Michaels expressed: “Last year we noticed the talent category was completely out of control. It was just performer in a digital drama, so we split it into actor in a digital drama and actress in a digital drama so it would be a little more manageable for the judges. And it’s still huge.”
Finally, while the Lifetime Achievement Award primarily has been given over the four plus decades of the Daytime Emmys to a performer in front of the camera, this year there will be two recepients, one for a person in the creative fields. “It’s to honor a behind-the-scenes person who’s had a lifetime of contributing to a show or several shows,” Michaels revealed, “not just a front-of-the-camera person.”
This year the Daytime Emmys have 87 categories in which series, performers, and creatives have entered. The major nominees will be announced on March 24th on CBS’ The Talk.
So what do you think about the addition of musical performance category, a second digital acting and Lifetime Achievement Award? Share your thoughts in the comment section below!