We reported yesterday this item on Oprah Winfrey’s tweet encouraging, or as some feel, begging her followers to tune-in to her OWN cable network Sunday night to help her get a higher Nielsen rating while the Grammys were airing and pulling in big numbers on CBS.
Oprah now has apparently apologized for her tweet and said she deleted the message “at the request of Nielsen.” She added, “I intended no harm and apologize for the reference.”
A Nielsen representative told Entertainment Weekly that the company was looking into the Sunday night incident. “In accordance with our policies and procedures, Nielsen is reviewing this incident with our clients and we may withhold, breakout and/or make a note in the ratings…We take any violation of our policy seriously and will work with clients to resolve the situation.”
Here is our original post for the entire story: Oprah Winfrey who is not in the best of light with many soap fans after her video message saying that she cannot revive “an institution” when referring to daytime soaps, got herself in a bit of a PR mess, and in possible trouble with the all-mighty Nielsen Ratings.
Last night, while The Grammys were pulling in its highest numbers in decades, Oprah begged her followers on Twitter to turn on her OWN Network to help the ratings! Oprah tweeted, “Every 1 who can please turn to OWN especially if U have a Nielsen Box” The questionable public relations tweet was sent out at 8:03PM on Sunday night!
According to Deadline.com, “Look at the time stamp on Oprah Winfrey’s Tweet from last night: just when the Grammys were starting. As if she was going to convince any of her 9+ million Twitter followers to turn the dial away from CBS and one of the most watched awards shows ever to… Hey, does anyone even know where exactly OWN lives on the remote? Nah. Problem is, Winfrey’s ploy backfired. People started attacking her as pathetic and desperate. (“Unethical is a little harsh, don’t you think?” Oprah bleated back…) One big problem: TV types tell me that Nielsen makes its rated shows sign agreements that they won’t openly solicit Nielsen households. Especially during sweeps periods like now. So TV execs expect Nielsen not to issue a rating for last night’s OWN as a way of punishing Oprah going rogue. I think running OWN is punishment enough. It sucks.”
So what do you think of Oprah’s tweet? Desperate? Or, appropriate? What would you have done in this situation if it was your business platform? Let us know!