The smash hit of the TV season, Empire, may be coming to an arena near you! According to a report from EW.com, Fox is seriously considering using the same model they successfully used with their series Glee, and take the musical stars of the sudsy hip-hop-drama on the road.
Dana Walden, co-chair and co-CEO of Fox Television Group related, “We are thinking about what the future is of the brand. What we learned on Glee and what we tried to do on Glee is be very cognizant that the music business is the tail of this dog—the show is the thing. But we are certainly looking down the line. There’s no reason not to think of having all sorts of ancillary opportunities with this show. We’re certainly thinking about idea of doing a live concert series.”
And speaking of the same model, Empire is already following a very similar pattern to Glee’s music release schedule, debuting iTunes singles each week and releasing a season soundtrack on March 10. The series airs Wednesdays at 9PMET/8PMCST.
So would you like to see Jamal (Jussie Smollett), Hakeem (Bryshere Gray) … and Cookie (Taraji B. Henson) on tour? Do you think it’s a great cross-promotional concept? Comment below!