If you were catching all the ads during Sunday’s Super Bowl 50, top advertisers and creatives go to great lengths and millions of dollars to deliver memorable spots. Many Americans seem to say that they watch the Super Bowl, not for the game, but for the commercials each year.
While many Super Bowl commercials are being talked about on Monday morning at office watercoolers everywhere, soap fans took a moment and paused when a very familiar face popped up in the Audi commercial, which also touchingly used the late David Bowie’s 1972 “Ziggy Stardust” hit, “Starman” as its musical-theme backdrop.
Playing the part of the young astrounaut was former One Life to Live favorite Mark Lawson (Ex-Brody Lovett – 2008-2012). In the ad, the song and spot tells the story of a retired astronaut who rediscovers his passion for life – and powerful machines – when his son lets him drive the 2017 Audi R8 V10 Plus.
Venables Bell & Partners created the ad, directed by MJZ’s Craig Gillespie. It ran in the first quarter of Sunday’s game. Audi released a :60 as well as an extended :90 version which you can watch below last Wednesday as preview prior to it’s unveiling nationally on the big game.
Watch Mark Lawson in the Audi/Starman Super Bowl ad after the jump! Then weigh-in …. what did you think of the commercial and seeing Mark? Did you love the casting? What did you think overall of this year’s bundle of Super Bowl commercials … thumbs up, or thumbs down? Comment below!