In a twist that none of the network executives probably saw coming, the beloved art form of the daytime soap opera is having a resurgence and staging quite the comeback.
As the doom and gloom spread across the industry, that due to the escalating costs in producing these daily dramas and the lower return in the ratings, the long running series were locked in a conundrum. If you look at where we were back in 2011, All My Children and One Life to Live were nixed, and General Hospital was in need of resuscitation!
Now in a turnaround, MSN Money reports and spotlights that the Walt Disney company took a gamble in keeping General Hospital and that bet has paid off, and led the charge of the revival of the soaps! MSN Money stated, “Ratings for the show, which turns 50 in April, are on the rise. General Hospital attracted more than 3 million total viewers during the week ended Dec. 28, the highest total in two years. Viewership among advertisers’ target demographic — women 18 to 34 years old — is up 44% year over year, according to ABC.”
MSN Money also says soap fans believe the reason for GH’s resurgence is: “The show got a lot better. Under executive producer Frank Valentini, who assumed the job last year, the show has had entertaining story lines and brought back fan favorites from the show’s heyday, such as Rick Springfield (Dr. Noah Drake), Kin Shriner (Scotty Baldwin) and Genie Francis (Laura Spencer). ”
GH showrunner Valentini weighed in on the situation with MSN Money stating: “There were concerns about the future of the show. We are all aware of how the television viewing market has become increasingly fractured.”
So now with The Bold and the Beautiful, The Young and the Restless, Days of our Lives, GH and soon online the return of One Life to Live and All My Children, if the momentum can keep going, soaps could be sticking around alot longer than anyone would have thought a year ago at this time!
So soapers, what do you think is the top reason for General Hospital’s turnaround? Let us know your thoughts, and what you think the state of the soap industry is at this point in time?