So far this week, the reported ratings for new episodes airing Monday September 17th through Wednesday September 19th, saw the relocated General Hospital doing very well for itself in its new timeslot!
According to TV Media Insights: “Based on the weighted household averages in the 56-metered markets from Nielsen, General Hospital this week is averaging a very respectable 2.4 rating/8 share. Comparably, that is up by 14 percent from lead-in The Chew (2.1/ 7) and 9 percent from year-ago time period occupant One Life to Live (2.2/ 7). Growth for General Hospital is more prevalent among target women 25-54, with a 1.7 rating/11 share this week to-date an increase of 70 percent from lead-in The Chew (1.0/ 6) and 13 percent from One Live to Live in Sept. 2011 (1.5/10).”
So what does this all go to show? First, that while the focus of daytime these days seems to be all the new syndicated talkers, no one should forget, or count out General Hospital and the soap genre! What this continues to prove to the suits is that GH is a viable product that is quite capable of being a ratings grabber in the networks current daytime line-up.
Make sure to continue to watch GH in their new timeslot at 2PM EST/1PMPT/CST, and weigh-in on your thoughts on the ratings thus far this week!