The Britch strikes again! But in an oh- so awesome way for fans of ABC’s General Hospital!
During the week of September 2nd-6th, General Hospital struck ratings gold with ‘baby fever’ in their key storylines for 2-year highs based on the live plus same day data from Nielsen for the ratings period! According to TV Media Insights, “General Hospital rose to two-year highs in the key women 18-49 demo (734,000) and women 25-54 (967,000), with a 10-month high in women 18-34 (274,000) and a five-month high in total viewers (2.75 million).”
According to ABC, last Thursday’s telecast, featuring the imminent birth of Britt’s baby, stood as the series’ most-watched telecast in nearly over 2 years in Women 18-49 (845,000) and Women 25-54 (1.06 million) and in nearly 8 months in Women 18-34 (342,000).
With only a couple weeks remaining in the 2012/13 season, General Hospital is pacing for its strongest season in 5 years in Total Viewers (2.97 million), generating the biggest year-to-year increases of any broadcast daytime drama (+14% – vs. 2.61 million), and is also up the most season to season in Women 18-34 (+36% – 253,000 vs. 186,000) and Women 18-49 (+7% – 770,000 vs. 719,000).
So what do you think of GH’s strong ratings showing last week in the key female demos? What do you think about it being on pace to be its strongest season in five years? Great way to finish out its 50th anniversary season? What has been your favorite part of all the baby drama surrounding the birth of Britt’s baby and Maxie’s (Kirsten Storms) baby? Comment below!