General Hospital will take part in ABC’s Home for Holidays campaign kicking off today. On GH, look for the soap to incorporate a storyline featuring a U.S. Veteran in its upcoming episodes!
But this initiative from ABC is far reaching throughout all of its programming as the holidays near. ABC Primetime Series will feature veterans in cameo roles and/or as part of storylines in upcoming episodes of Modern Family, and Last Man Standing ,and The Neighbors is offering a veteran the opportunity to shadow one of their directors while Daytime’s The View and The Chew will lend their support through various themed episodes throughout the holiday season. ABC News is joining the initiative across all of their programming throughout November and December.
As part of ABC’s annual Home for the Holidays campaign and in support of Disney’s company – wide “Heroes Work Here” initiative, which served as the foundation for a recent Veteran’s hiring event at Walt Disney World featuring a keynote address by First Lady of the United States Michelle Obama, ABC will honor our military veterans with several new elements this year by premiering five short films written, directed, and produced by U.S. Veterans highlighting the creative work from our military servicemen and women.
Five talented U.S. Veterans with aspirations to work in the entertainment industry were selected to create digital short films which will be thematically centered around U.S. Veterans coming home this holiday season. As part of the initiative, these five U.S. Veteran storytellers and their short films will be mentored throughout the creative process by experienced creative teams from some of ABC’s most successful series. The five short films will begin to debut on ABC.com today!
In addition, Grammy award winning group, Lady Antebellum will record a cover of Kenny Loggins “Celebrate Me Home” which will be the official anthem of ABC’s Home for the Holidays.
So, how will GH work a U.S Veteran into their storylines? What do you think of ABC’s Home for the Holidays campaign?