Is CBS shopping for a replacement for Guiding Light? TV Week has just run this article and now reports are surfacing about the lifespan of the on again and off again situation of the longest running soap. This time reportedly CBS VP Daytime President Barbara Bloom is developing in-house replacements.
Now we have learned that EW.com ran a item that the show will likely be cancelled by September when the sudser’s contract expires with the CBS Network.
Then Nelson Branco in today’s Nelson Ratings reported that the show needed to produce a 1.8 ratings by April to stave off cancellation. But the show only garnered a 1.5 last week. Thus signalling it’s cancellation.
Guiding Light has been delivering quality programming and exciting stories and the show has really made a terrific run at saving the soap. We hate to make any further speculation, and hope this situation will become clearer in the days ahead.