When the last regime tinkered with the ABC Daytime line-up by wiping Llanview and One Life to Live off the television map, they tried first to bring viewers the ill-fated, The Revolution. When that did not fly and to get out of that flop, the network put on in its place the nine-week summer replacement series, Good Afternoon America, the spin off of the highly successful and now top rated morning program, Good Morning America (first time in 17 years)!
However, GAA is also performing extremely bad. Take a look at the numbers courtesy of TV Media Insight, which indicates that week three of the series, ” dipped to 1.70 million viewers and continues to lose about one-half of the year-ago One Life to Live audience, according to the Live Plus Same Day data from Nielsen.”
Here are some key numbers in key demos with comparison between GAA and OLTL with change versus the comparable year-ago period in parentheses, so you can follow the big picture! Total Viewers: Good Afternoon America (ABC): 1.70 (-39 from One Life to Live) Women 25-54: Good Afternoon America (ABC): 404,000 (-50 from One Life to Live) Women 18-49: Good Afternoon America (ABC): 293,000 (-57 from One Life to Live) Women 18-34: Good Afternoon America (ABC): 106,000 (-50 One Life to Live)
How do you feel after looking at these numbers? Clearly, GAA looks to not have a chance to continue in any form, which is good news for General Hospital. And from all reports, GH has been given the nod to continue on with the network firmly behind it through its 50th Anniversary.
With that said, this is no consolation for One Life to Live fans, who suffered the fate of watching their favorite characters and stories being taken off the air only to be replaced with a lifestyle/makeover series and a afternoon news entertainment program that did not capture America’s hearts. Weigh-in!