Depending on how you interpret the latest ratings for your favorite network daytime dramas for the week of May 5-May 9th, there was some good news, and some bad!
First, let’s start with the positive! When looking at General Hospital’s numbers for total viewers from last year for the ratings week compared to this year, the lone ABC soap opera is up by close to +200,000 viewers, with + 191,000. GH scored it’s highest number of total viewers for the week on Thursday, May 8th when the 2014 Nurses Ball kicked off its four-day event.
Elsewhere, all network soaps operas showed gains in the key demo of 18-49 women! It was Days of our Lives that added the most viewers in this category with +61,000 as Nick Fallon was shot at the end of the week! And it was also Days of our Lives that added the most viewers in the 25-54 women’s demo. In addition, all soaps were up in the 18-34 women’s demo.
Now as for the bad news: all soaps lost total viewers for the ratings week with The Bold and the Beautiful losing the most with -132,000. And over at The Young and the Restless, the soap continues to be stalled with tying their all-time low in the ratings share for the key 18-49 women’s demo for the fifth week in a row! Check out the entire ratings picture via SON here!
So, now its time for you to be our Soap Opera Armchair Quarterback Programming Executive! After watching the latest plots on your favorite soaps, what is working for you? What would you change on-screen to make your favorite soaps more watchable? Let us know!