Broadcasting & Cable released this afternoon the viewership numbers for the 39th annual Daytime Emmy Awards which were telecast this past Saturday for the first time by cable network, HLN.
Of course, the tune-in number dropped off considerably with the Daytime Emmys move to cable this year, drawing just 912,000 total viewers to its premiere telecast on Saturday from 8-10 p.m. on HLN. Last year’s awards ceremony, which aired on CBS, averaged 5.35 million total viewers on Sunday June 19th, 2011. Besides the move from broadcast to cable, the telecast was also hurt by the move to Saturdays, when HUT levels are much lower than on Sundays.
The HLN Daytime Emmy telecast drew 327,000 viewers in the target adults 25-54 demo, though it still ranked as the network’s most-watched regularly scheduled non-news broadcast in total viewers and the demo. The cabler aired the awards ceremony five times in primetime over Saturday and Sunday, earning a gross average audience of 2 million viewers. Plans to televise this year’s Daytime Emmys were finalized rather last-minute with HLN signing on as the TV partner for NATAS in May.
So do you think HLN will consider carrying the telecast next year? Let us know!